Research in the age of the falling attention span

There is undeniably a great amount of social science research produced around the world. In the field of development, much of it aims to inform the public, perhaps even with the expressive aim of changing behaviours. Yet how can one produce engaging content when it is well documented that the general public cannot focus for more than seconds at a time? There has been substantial research on people’s decreasing attention span. In his 1985 book Amusing Ourselves to Death: Public Discourse in the Age of Show Business, Neil Postman advanced his thesis that television and the emphasis placed on entertainment has altered the way people consume information, and decreased their ability to concentrate on issues they do not find pleasurable[i]. Nicholas Carr focused his study on the advent of the Internet, arguing that our use of the Internet not only makes absorption harder, it actually impacts our ability to be engrossed in written material both online and offline[ii][iii]. Statistics seem to concur with this thesis. A 2008 study found that Internet users spent 10 seconds or less on any given page over 50% of the time, while the average time for a stay on a page was placed between 2-3 seconds[iv]. A 2015 study by Microsoft found that overstimulation through the Internet and smartphones has decreased our attention span from 12 seconds in 2000 to 8 seconds in 2015, jokingly compared to the attention span of a goldfish[v].

 

The evidence is all around us: news videos online last on average under 3 minutes. In development, the trend is very much the same. Most organisations – including DFID, WaterAid and ODI to name a few – now produce a mix of short videos and infographics to present their material. Information is distilled in bite size pieces which audiences can easily digest.

 

Conversely, when people are engaged, they can focus for longer. And this is where things get interesting. Coming up with engaging ways to communicate information can make all the difference. And what better way to engage someone’s attention than turning the subject into a game? Playing games de facto retains the player’s attention, and, for that reason, they have long been used in education. Whether it was through educational board games or through the use of computer games in school for math or physics modules, most of us were exposed to learning in game format.

 

Games can therefore be a great communicative tool, especially for complex information. Openspace, the organisation I am currently working with in Bangkok, has teamed with Dr Wijitbusaba Ann Marome from the Faculty of Architecture and Planning at Thammasat University, to translate the results of a 5-year international research project of the Coastal Cities at Risk (CCaR) on urban resilience into a game.

 

Urban Resilience and the CCaR research

Coastal Cities at Risk (CCaR): Building Adaptive Capacity for Managing Climate Change in Coastal Megacities is a research project financed by Canada, looking at climate change and urban resilience, with respect to flooding in Vancouver, Lagos, Manila and Bangkok. CCaR uses modelling through the VENSIM program, using data derived from City System Dynamic model, to input known variables and produce future scenarios for these cities. Interestingly, the causes of flooding are different in each city, which allows for a broad field of study.

 

Urban Resilience refers to the capacity of a city to bounce back after a shock. The most widespread definition, coined by the Community and Regional Research Initiative on Resilient Communities (CARRI), defines resilience as the “capability to prepare for, respond to, and recover from significant multi-hazard threats with minimum damage to public safety and health, the economy, and national security”[vi]. As evidenced by this definition, urban resilience has adaptability and complexity at heart. It views cities as adaptive systems, where the interactions of a wide set of factors need to be taken into consideration. Moreover, preparedness is key to achieving urban resilience, as anticipating potential future threats to urban settings allows for greater adaptability. This becomes ever more significant given the looming threat of climate change, which already brings an increase in the occurrence and severity of extreme weather phenomena around the world. While urban resilience involves more than natural disasters, these are considered a central aspect of the threats that need to be countered.

 

In Bangkok, it is very intuitive to focus on flooding. Bangkok floods severely every couple of years, and, with climate change, the intensity is worsening. 2011 witnessed the worst flooding in decades; the year remains engraved in people’s minds and imagination, and routinely comes up in conversation as the benchmark for all subsequent flooding. The numbers are staggering: 884 people died, while a further 13.6 million were affected. 65 provinces were classified as disaster zones, and the World Bank estimated the total economic losses at $45.7 billion, making it one of the five most costly natural disasters in history[vii][viii].

 

To a lesser extent, Bangkok floods semi-regularly. For example, it only takes a heavy night’s worth of rain during the rainy season to flood Lat Prao, the area where I live. The CCaR research concludes that flooding in the Bangkok Metropolitan Region (BMR) will intensify as both the intensity and frequency of heavy rain will increase.

 

Perhaps surprisingly, the prevalence of flooding has not been linked to climate change or urban resilience, be it at policy level or in people’s minds. It is also telling that there is no government agency responsible for dealing with it. “It ranks low on the scale of political priorities, far behind questions of economic and social development” remarks Dr Marome, the leader of the CCaR team for Bangkok.

 

Dr Marome stresses the importance of preparing society. “While investing in infrastructure can be very useful, it can only ever represent 70% of dealing with climate change. The remaining 30% needs to be done by people themselves, through preparedness. Japan is a great example of that. The state provides different measures to mitigate earthquakes, from law and regulations to earthquake resistant structures, but society has also adapted. Children are being taught from a very young age how to prepare for earthquakes”.

 

 

In Bangkok, there is clearly a gap between the people who have the relevant information on the one side, and the wider public and government agencies on the other. The Urban Resilience Board Game tries to bridge this gap, by making information easily accessible to a wider public, beyond the scope of academics and people in the field.

 

The Urban Resilience Board Game

The game is played by 4 or 6 players, each the mayor of a Bangkok Metropolitan Region (BMR) – Bangkok Metropolis, Nakhon Pathom, Pathum Thani, Nonthaburi, Samut Prakan, and Samut Sakhon – and a facilitator. Each region has distinct characteristics and conditions, all based on the CCaR research findings: some are more developed, some have issues with waste management, some have issues with social cohesion, or environmental protection. Overall, there are six different urban futures, each affected by four different drivers: socio-economic factors, housing and land use, environment and health, and flood management.

 

All players are allocated an initial budget, to be used for future investments. The players roll the dice to advance on the board and get handed an event that they need to deal with. Events range from anything between a drug problem among the area’s youth to the construction of a fast train linking this area to its neighbours. The player needs to identify the risk, the opportunity, and, where necessary, invest to deal with the event. Points are allocated for correctly identifying each, and all need to be relevant to the specific area’s profile. This urges players to link different issues and eventually identify necessary investments in the short or long term.

 

Rolling a six or completing two rounds triggers a flood round. Flood intensity varies each time, and affects each region differently. An area’s resilience ultimately depends on preparedness stemming from investments in the previous rounds. For example, should an area have a serious garbage problem, investment in clean up prior to the flood round would increase resilience, as refuse not only obstructs drainage, thus worsening the flood, but also spreads diseases. During the flood round, all investment proposals need to be voted on by the mayors of the other regions: players need to argue their case to seek approval. The game ends when any participant reaches the end of the board; the player with the most points wins.

 

The Urban Resilience Board Game thus has a double role: first, it raises awareness about flooding and resilience, allowing people to think about urban resilience and find linkages between different issues. Second, it brings people from different backgrounds together and opens a dialogue that would not otherwise be happening, and certainly not under these conditions. In June 2016, Thammasat University and Openspace organised a workshop with academics, policy makers and representatives from the local government, specifically from the Bangkok Metropolitan Administration (BMA). Many participants had no experience with these issues but all played the board game for two hours. The feedback was extremely positive, as they found the game both informative and entertaining. Interestingly, the game seemed to transcend political red tape, allowing people to consider flooding and urban resilience without the backdrop of the sometimes charged political considerations that happen in Thailand.

The appeal for planners is evident. The game opens a platform for people to discuss complex issues in an informal way. Instead of being confined by the structure and convention of a meeting or conference, participants can let their guard down and engage with the material in a new way. More importantly, the subject matter becomes accessible to people with no prior experience. In the guise of explaining the rules and aim of the game, facilitators are actually presenting the basic information for people to understand the core ideas of urban resilience. Yet all of this remains unthreatening; at the end of the day, it is only a game. The players are then pushed to really think about the issues, and see the connection between investments in infrastructure and cooperation with other regions, and achieving urban resilience. Their output is then fed back to the CCaR team and Openspace, who collect the documented actions that players took during the flood round. This is crucial, as it allows for a feedback loop into the research in a very direct way.

 

In the next months, more workshops will be organised. Moreover, Dr Marome and Thammasat University plan to train members of the public to be facilitators, allowing for greater exposure, perhaps even spilling to other Thai cities in the North. They are also working on having a workshop with urban policy planners from across Asia to play the game. The possibilities are endless, because who would not like to come play with us?

 

[i] Postman, N. 2005 [1985]. Amusing Ourselves to Death: Public Discourse in the Age of Show Business. London: 2005 Penguin Books

[ii] Carr, N. 2008. “Is Google Making Us Stupid?: What the Internet is Doing to our Brains”. The Atlantic. July-August 2008

[iii] Carr, N. 2010. The Shallows: How the Internet Is Changing the Way We Think, Read and Remember. London: W. W. Norton & Company

[iv] Weinreich, H., Obendorf, H., Herder, E. and Mayer, M. 2008. “Not Quite the Average: An Empirical Study of Web Use”. ACM Transactions on the Web, Vol. 2, No. 1

[v] Mcspadden, K. 2015. “You Now Have a Shorter Attention Span Than a Goldfish”. The Times, May 2015. Retrieved in September 2016 from http://time.com/3858309/attention-spans-goldfish/

[vi] Wilbanks, T. 2007. The Research Component of the Community and Regional Resilience Initiative (CARRI). Presentation at the Natural Hazards Center, University of Colorado- Boulder; as quoted in C. E. Colten, R. W. Kates, and S. B. Laska. 2008. Community Resilience: Lessons from New Orleans and Hurricane Katrina. Retrieved in September 2015 from http://www.resilientus.org/wp-content/uploads/2013/03/FINAL_COLTEN_9-25-08_1223482263.pdf

[vii] Emergency Operation Center for Flood, Storm and Landslide. 2012. Flood, Storm and Landslide Situation Report. Retrieved in October 2016 from http://disaster.go.th/dpm/flood/flood54/news/news_thai/EOCReport17JAN.pdf [in Thai]

[viii] Impact Forecasting LLC. 2012. 2011 Thailand Floods: Event Recap Report. Retrieved in September 2016 from http://thoughtleadership.aonbenfield.com/Documents/20120314_impact_forecasting_thailand_flood_event_recap.pdf

 

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Nausica is a DPU MSc Environment and Sustainable Development alumna. She is currently completing the DPU/ACHR/CAN Young Professionals Programme in Bangkok, Thailand. All images taken by Nausica Castanas

It’s hardly arguable that one of the most prevalent human activities is picking sides.  From ethnic conflicts down to people’s taste in music, the world finds itself divided – by nationalism, classism, other-isms or simply a difference of opinion.  And amid the Brexit aftershocks and cries over racial violence in the States, amid the broken trust and broken spirits flooding our news channels, where does the term “universal” stand?  How can we, in these circumstances, imagine a unified vision to take care of each other?

Although the built environment has a way of reinforcing social divisions, whether through gender-specific bathrooms or communities ghettoised by gentrification, it can also host spaces that inspire solidary over status, and spaces that actively embrace the most excluded people of our societies.  Today, pockets of planners and architects work to promote a less socially divided world, and some of them are doing it through universal design.

Universal design, defined

Often presumed as design for people with disabilities, universal design actually embraces a much broader definition.  It is “the design and composition of an environment so that it can be accessed, understood and used to the greatest extent possible by all people regardless of their age, size, ability or disability.”^[1]  In other words, it tries to befriend as many as possible – selfish in a selfless way.  It assumes all people have disabilities to some extent;^[2] just as we gain abilities with age, we also lose abilities – whatever “normal” is on this spectrum will always be trend-related and misguided.

The term was coined by Ronald L. Mace, an American architect who at age nine contracted polio, became a wheelchair user, and in his twenties had to be carried up and down the stairs at university.^[3]  It was perhaps forecasted, then, that he would help institute the first accessibility building codes in the United States in 1973, which went on to influence national policies including the Americans with Disabilities Act of 1990.^[4]  During this period he also founded what is now the Centre for Universal Design at New Carolina University.

His legacy not only etched a space of dialogue for disability discrimination but also raised the question of what constitutes social norms to a new height.  “Unfortunately,” Mace said in a speech, “designers in our society also mistakenly assume that everyone fits this definition of ‘normal.’ This just is not the case.”^[5]

 

 

Mace’s work evolved from recognising people’s differences to harmonising them – from disability design (focused on the inclusion of one group) to universal design (embracing all individuals’ differences).  The strength in universal design is that it simply acknowledges human diversity.  With no technical guidelines, it serves as a new reference point for practitioners, informed by anthropological understanding – sort of like a social justice challenge.

 

No rules attached

Tar-Saeng Studio, an offshoot of the collective Openspace with whom I’m working in Bangkok as part of the DPU/ACHR/CAN Young Professionals Programme, is helping to grow universal design into Thai society.  Using participatory approaches channelled through the comforts of informality, they create spaces attentive to the often overlooked needs of elderly people and people with disabilities, who live on low-incomes or in poverty.  The studio is run by a small group of community architects who are in their mid-twenties to early thirties.  They represent a new generation of practitioners building urban resilience through inclusive design—both in product and process.

When I chatted with Tar-Saeng Studio founder Ploy Kasama Yamtree about universal design, I found it interesting that their work is largely dependent on the country’s institutional gaps.  “In Thailand, universal design is still linked to regulations, like the correct ratio for a ramp or handrail,” Ploy said, “But when you go into people’s bamboo houses, you see it’s not possible to have the 1:12 ratio because people just don’t have that type of space.”

Conveniently, building codes go unenforced in most remote or slum areas of Thailand, giving Ploy’s team creative freedom to shape genuinely usable spaces for those who need them.  “We go and figure out what we can do without following the rules,” she explained, “We are more interested in adaptive design.”

There’s a very human approach to all this.  Building codes unquestionably play a role in keeping our societies safe, but like with anything institutionalised they can be restrictive to the ever-changing contexts.  Tar-Saeng Studio chooses to carry out their work—safely and strategically—whether it adheres to the legal systems or not, for they do it to solve problems, not to abide by the confines that sustain problems.

And in the process they are making a point – “When we design and don’t follow building codes because it’s impossible to, it’s a statement we’re putting out there that these building codes need to change,” Ploy said.

 

Designing for Thai society

Before Tar-Saeng Studio was established, Openspace worked in some of Thailand’s poorest communities and noticed this widespread but untrodden issue.  In 2013, about 7.3 million people in Thailand lived below the poverty line, and another 6.7 million were at risk of falling below it.^[6]  For these people, access to safe shelter is already a struggle.  Thailand is also the world’s third most rapidly aging country with more than 10 percent of people over 64 years old,^[7] and it’s projected that by 2040 this number will jump to 25 percent—that’s one in every four people.^[8]  And of the near 2 million people with disabilities,^[9] almost 40 percent are above the age of 64.^[10]   Adapting for an aging society in Thailand with increasing cases of disabilities is just smart planning, yet no one was doing it.

The first time Openspace actively applied universal design was in 2011, or as people here call it “flood year” – referring to the floods that caused 884 deaths and an estimated loss of 45.7 billion USD.^[11]  In a riverside community in Pathum Thani province, elderly people felt uncatered for in the local amenities.  The goal was to create a space in which they can socialise, exercise, and spend time in.  More importantly, a space where they can connect with each other and lead healthier lives, and where the inherent vulnerabilities from unwanted isolation can dissipate over time.

Openspace worked side by side with the local people, like a true partnership.  Using low-cost materials like discarded bamboo and motorcycle tyres from nearby shops, they made an area consisting of benches at varying heights, a hanging garden, and an exercise station—it was modest, useful, beautiful.  The benches aimed to connect the elderly with the children; the hanging garden had attached platforms for stretching legs; the exercise station held removable weights made of stones stored in bamboo.  Everything served a purpose in bettering older people’s lives.  Equally as valuable were the skills gained and relationships reinforced within the community, and perhaps a proud sense of ownership to something they collectively brought to life.

A few months later came the floods during which the structures were destroyed.  Ploy heard that after the water subsided, the community rebuilt the space.  “It was really nice to hear,” she said.

 

Eager to pursue universal design with greater commitment, Openspace partnered with the Institute of Health Promotion for People with Disability, a government entity, on a four-month project involving seventeen people with disabilities living in underprivileged conditions.  Most of them were in rural housing unfit for accessibility building codes, and couldn’t afford the “standard” equipment for their needs.  This is the reality; affordability should be integral to accessibility but disability-focused design can be expensive, leaving out those who are poor.

Openspace visited the seventeen people across two provinces.  Case by case, they studied the clients’ health and living conditions then came up with low-cost design solutions, published in an illustrative book titled Differently-Abled Architecture.  It includes people with cerebral palsy, paraplegia, hemiplegia, deafness, blindness, and mobility difficulties from diabetes.

In one case, they created an “at-home playground” for an eight-year-old boy with cerebral palsy that allowed him to stretch different parts of his body and aid the development of his muscles and joints.  It was constructed from bamboo, rubber tyres and concrete.  Another project was a “DIY horizontal toilet” built into wooden floors, and beneath it sat a plastic bucket connected to pipes, a hose, and a water tap.  It was for a client who couldn’t sit up but was perfectly capable of moving around in his own ways; he just needed an environment suited to his methods of self-reliance.

These projects underscored the basis of universal design – understanding the concept of “normal” as shifting with the users, all of whom differ.

 

What Ploy grasped at the end of the four months was the dismally isolated nature of these cases.  These were just seventeen of 2 million people with disabilities in Thailand, who happened to be among the poorest populations, divorced from public assistance.  There was no space in which they can support each other, no platform on which they can be heard, and no signs of progress towards their inclusivity.

“I decided that in our next projects we wouldn’t do it the same way,” Ploy said, “Instead we will combine many cases.  A process of building together, and taking care of each other, would be better.”

 

“Lit Eyes”

At this point, in 2013, Ploy set up Tar-Saeng Studio, a private entity detached from government organisations—detached from politics, a precarious area of discussion in Thailand—aimed to mainstream universal design into Thai society.  The word tar saeng means “lit eyes” in Thai and “community” or “villages” in Laos, chosen to give familiarity to local people (whereas Openspace, a mishmash of English design jargon, means little to many).  Through Tar-Saeng Studio, Ploy would advocate for the inclusion of vulnerable populations to built environment practices.

But she also acknowledges it won’t be easy.  The concept of universal design is still alien to most, and when it does ring a bell to some it’s often perceived as an extra luxury, covered by extra costs, sacrificed from the “real” necessities.  Trying to convince poorer communities to embrace universal design principles has been tough.  Many say they simply don’t see the point; meanwhile Ploy would watch them struggle to move around their homes.

She realised it will take a lot more awareness raising before implementation can go full force, and decided to keep the message simple, which was, “Look, there are no rules.  It’s about knowing your own resources and adapting to your environment.”

Since then, Tar-Saeng Studio has undertaken a series of projects ranging from low-cost furniture making to hospital design.  Their outputs are always based on inclusive design principles, and their processes on participatory empowerment. They’ve also published and distributed books to institutions and the wider public, and held training workshops in small communities.  It is Ploy’s hope for Tar-Saeng to become a social enterprise one day, with income from private sector clients subsidising projects for poor communities.  “It’s very important to connect with people doing similar things from different sectors,” she mentioned, “You can’t really do this alone.”

 

What this means for urban resilience

The floods of 2011 brought great devastation across Thailand.  People lost their homes, they felt desperate, they wanted answers.  This triggered a well-needed public dialogue on urban resilience and climate change adaptation; like a newcomer experiencing culture shock, Thailand had struggled to cope with these new waves of events and adapt to a new language through which to understand them.  So this was a good step.

A city’s urban resilience is characterised by its social and physical capacity to take on different types of pressures, endure through them, and recover from them.^[12]  Whether hit by an earthquake or economic recession, things like governance, ecosystem balance, physical infrastructure, social services, and community support networks, all determine how a city bounces back.  Conversations around urban resilience in Thailand, however, remain primarily on physical infrastructure, while social capacity—people’s knowledge, mental and physical health, and resourcefulness during a time of crisis—have remained more or less a faded backdrop.

Ploy’s decision to focus on universal design, she told me, has everything to do with building urban resilience in Thailand.  People are aging, losing abilities, living in poverty, and some need particular types of assistance.  The fluctuating climate is also adding to these stresses.  She said, “What we’re doing is planning for the future, for the environment that’s always changing.”  Tar-Saeng Studio is proving that building adaptive environments through participatory approaches can increase social capacity by minimising vulnerabilities and strengthening communities.  Their next goal is to demonstrate that these grassroots activities can be scaled-up to the regional and national levels.

It’s as if Mace predicted the volatile state of the world today and decided to send a note to the future.  In a 1998 speech he said, “I’m not sure it’s possible to create anything that’s universally usable…We use that term because it’s the most descriptive of what the goal is, [which is] something people can live with and afford.”^[13]  What seemed like a vague statement then has become significant in today’s social practice.  I’ve noticed that Ploy rarely speaks about disability, elderly, or po-poor focused designs as independent from each other, but instead she talks about making environments inclusive to everyone.  Now I understand how she’s running with Mace’s words.  But it’s not that these things—disability, elderly, pro-poor focused designs—always go together either.  I guess universal design is like a head-to-toe winter outfit that you modify according to the weather that day.  You just need to check the forecast to make the best decision.

As Mace wrapped up his last speech, at a New York conference in 1998, he said, “We are all learning from each other in a wonderful way and need to continue what we have started here—communication and the exchange of ideas and experience.”  And eighteen years later, reading his words were a small group of young architects in a traditional Thai house, lying on the floor, scribbling away, planning for the future.

 

References:

^[1] Centre for Excellence in Universal Design, 2012. What is Universal Design. [online] Available at: <http://universaldesign.ie/What-is-Universal-Design>
^[2] Mace, R. 1998, ‘A Perspective on Universal Design’, speech, New York, 19 June. Available at: <https://www.ncsu.edu/ncsu/design/cud/about_us/usronmacespeech.htm>
^[3] Saxon, W., 1998. Ronald L. Mace, 58, Designer Of Buildings Accessible to All. [online] 12 July. Available at: <http://www.nytimes.com/1998/07/13/us/ronald-l-mace-58-designer-of-buildings-accessible-to-all.html?_r=0>
^[4] Center for Universal Design (2008) About the Center: Ronald L. Mace. [online] Available at: <https://www.ncsu.edu/ncsu/design/cud/about_us/usronmace.htm>
^[5] Mace, R. 1998, ‘A Perspective on Universal Design’, speech, New York, 19 June. Available at: <https://www.ncsu.edu/ncsu/design/cud/about_us/usronmacespeech.htm>
^[6] The World Bank, 2016. Thailand: Overview. [online] Washington: The World Bank Group. Available at: <http://www.worldbank.org/en/country/thailand/overview>
^[7] HelpAge International, 2014. Aging population in Thailand. [online] Available at: <http://ageingasia.org/ageing-population-thailand1/>
^[8] The World Bank, 2016. Aging in Thailand – Addressing unmet health needs of the elderly. [online] 8 April. Available at: <http://www.worldbank.org/en/news/press-release/2016/04/08/aging-in-thailand—addressing-unmet-health-needs-of-the-elderly-poor>
^[9] International Labour Organization, 2009. Inclusion of People with Disabilities in Thailand [pdf fact sheet] International Labour Organization.
^[10] Thongkuay, S., 2016. People with Disabilities – Thailand Country Profile [draft report 2016].
^[11] Impact Forecasting LLC, 2012. 2011 Thailand Floods Event Recap Report Impact Forecasting. Chicago: Aon Corporation, p.3.
^[12] 100 Resilient Cities, 2016. What is Urban Resilience? [online] Available at: <http://100resilientcities.org/resilience>
^[13] Mace, R. 1998, ‘A Perspective on Universal Design’, speech, New York, 19 June. Available at: <https://www.ncsu.edu/ncsu/design/cud/about_us/usronmacespeech.htm>

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 Cindy Huang is an alumna of MSc UDP and a participant of the DPU/ACHR/CAN Young Professionals Programme, currently working on community-driven development projects with Openspace and the Asian Coalition for Housing Rights network in Thailand.