We all know that in this world of competing stimuli, an animal really needs to work hard to get people interested, achieve celebrity status in the media, and ultimately realise the dream that all animals hold – to star their own bank, crisps or cereal advert.

We trade in animal USPs every day… We talk about the biggest/smallest/rarest/fastest/ugliest/deadliest, and this is what gets aspiring animal stars into the And Finally… sections of the news.

The A-Team of animal superlatives is well established, and so today I am acting (for a commission) to promote the under-promoted of the animal world. This Australian marvel has a long list of “-est”s to its name.

This week’s Specimen of the Week is… (more…)