Although the Why We Post project is primarily an attempt to study the use and consequences of social media, there were other broader aims. Particularly, the hope that the project would show that while the discipline of anthropology might have originally developed for the study of tribal peoples or ethnic minorities, it is also the most effective means of understanding a global, contemporary and highly dynamic phenomenon such as social media. This would be an especially important message for the largest population of the world, China, where anthropology retains a rather conservative position within the university systems and there is a real chance that it will not survive let alone take its proper position as an effective and vanguard approach to the contemporary world.

As it happens, it is hard to think of two more effective means of making this point than our two books on social media in China. In particular, Tom McDonald’s study in rural China has a consistent narrative about how even such small rural towns are actually thoroughly imbued with digital transformations and tend to have better connectivity today than the village he comes from in Yorkshire. It is a still clearer point for Xinyuan Wang who effectively demolishes most stereotypes about Chinese society – for example the commitment to education and kin – by showing the distinctive nature of not some small exception, but the 250 million Chinese represented by her study of new factory workers. The comparison between these two books, Social Media in Rural China and Social Media in Industrial China, showcases the diversity of contemporary Chinese society and how can we better grasp the nuance and depth of a changing society through a contextualised understanding of the evolving nature of Chinese social media.

Daniel Miller at the People’s Press who are publishing Chinese versions of the books.

To share our findings we organised a trip to four major centres (Hong Kong, Guangzhou, Beijing, and Shanghai) and nine separate institutions. At a major anthropology and sociology department such as in Hong Kong University, Sun Ya-sen University in Guangzhou, and the Chinese Academy of Social Science in Beijing we could highlight our key point about this potential for anthropology itself in working with dynamic and shifting new media. But it was equally important to talk to Communication Departments such as at the Baptist University of Hong Kong, the Chinese University of HongKong, and the Communication University of China in Beijing so that students in that discipline were exposed to the potentials of ethnographic fieldwork. Our audiences ranged from arts and humanities at NYU in Shanghai, to philosophy students in Fudan University of Shanghai. We also visited the People’s Press who had published Xinyuan’s translation of the Digital Anthropology book and where I realised that my fellow authors included both the present and all the past presidents of China.

Tom McDonald delivers his talk on social media in rural China.

We carried out a live online book launch from Hong Kong (which you can watch again here) and opened an exhibition about the project at Hong Kong University where Tom now teaches. We also made sure that all the films on the Chinese version of our website were stored on UCL servers, rather than on YouTube which is blocked in China, so that students in mainland China could access them. Our trip attracted interest from Chinese local media including two of the largest Chinese online news agents, PengPai news and Tencent News, as well as the most popular English TV channel in Shanghai, Shanghai ICS, helping our message to reach more than ten thousand Chinese people within a few days.

Xinyuan Wang explains the dual migration from rural to urban and from offline to online in industrial China.

On a more personal level there were two striking responses. One was the delight of audiences when they realised that Tom would be lecturing in Chinese which was important to convince them that he could be an effective fieldworker in China. The other was the way young female students were clearly inspired by the elegant and articulate but also poignant presentation by Xinyuan and they made clear that they didn’t just want to emulate our way of working, but saw her as a model for what women in China could become in the future.

Between 12th-24th September 2016, Professor Daniel Miller and two researchers on the Why We Post project, Tom McDonald and Xinyuan Wang, will give a series of talks about the findings of the project at nine top universities in HongKong, Guangzhou, Beijing, and Shanghai. This China tour also include the launch (13th September) of the two newly released open-access books: Social Media in Industrial China (Wang, 2016) and Social Media in Rural China (McDonald, 2016). If you can’t be with us in Hong Kong, do join our live-streamed launch and put your questions to the authors.

China was the only country in the Why We Post project with two research sites. One of the reasons for this was because China maintains a greater degree of separation and autonomy in their use of popular digital media when compared to the rest of the world, therefore a global comparative study of social media required close scrutiny of particularly Chinese forms of social media such as QQ, WeChat, and Weibo.

The project includes a considerable amount of material on China such as the two newly released open-access books by UCL Press; one of the five weeks of the Anthropology of Social Media e-course; and a series of films set in the Chinese fieldsites. All of our short films (more than 100) about the uses of social media from our nine field sites have Chinese subtitles, and our website and e-course are both available in Chinese. Bringing an anthropological understanding of Chinese social media in the context of a comparative study back to China is a big commitment the project’s ultimate goal of turning global research into free global education.

Despite there being Chinese universities that teach anthropology, they have tended to see anthropology as a discipline that deals mainly with minority populations. We believe that the more a population becomes modern and urban and indeed digital, the more we need anthropology. This is because most of life now happens in the private sphere. In a little village perhaps it’s easier to see what’s going on from a surface glance. In a modern city where everyone goes to their own private home after work it is much more difficult. So you need research that is not afraid to follow people into the places where they actually live, which may be inside their smartphones, their social media profiles, as well as inside their homes. Otherwise we will not understand the modern world at all. Asking people questions via superficial surveys is not enough. Anthropologists spend many months living with people in order to be sure they understand what is really going on.

We believe that digital technologies including social media may be more formative of life in China than in almost any other country. While China has great and honourable traditions, the development of what we think of as modern China is relatively recent and relatively fast, taking place at the exact same time that new digital technologies are becoming an integral part of people’s lives. So whether we’re talking about the infrastructure of new cities or the spread of inexpensive smartphones, digital technologies are ubiquitous to the new China, and this means it is particularly important to understand their use and their consequences from a deep and engaged anthropological approach.

We hope that this China tour will introduce digital anthropology as a research tool to the Chinese academy. It is also hoped that the debates and talks will help to formulate key questions for future study within Chinese anthropology. We hope that China will play a key role in these future studies commensurate with its importance as a modern population that is embracing every form of new digital technology, and hopefully also embracing anthropology as the best means for observing and understanding their consequences.

The table below contains details of the talks in this China tour. For further updated information (in Chinese) please see here: http://uclwhywepost.isitestar.vip

巡回演讲安排 Brief Schedule of the China Tour

Tom McDonald and Xinyuan Wang introduce China’s social media platforms

Chinese social media is remarkable because despite extensive media coverage and academic research, these platforms remain something of an enigma to many non-Chinese people.

While internet censorship within China prevents Chinese users from accessing non-Chinese social media platforms such as Facebook and Twitter, by contrast the extensive use of Chinese language on Chinese social media is perhaps the main barrier stopping many non-Chinese people seeing what goes on in these spaces.

We think that any informed discussion of the impacts of Chinese social media needs to start with helping people learn about what these platforms are really like. So we made a film introducing the key social media platforms in China, which will appear on our new free online course on the anthropology of social media, launching on 29 February 2016.

In the video, Xinyuan Wang and I introduce the wide variety of social media platforms in China, including QQ, QZone, WeChat, and Sina Weibo. Our description give an idea of the varied functionality of the different platforms: allowing users to instant message their fiends as well as post their thoughts and feelings.

The video also shows some unusual aspects of the same platforms that make Chinese social media especially distinctive: the ability to decorate one’s profile page with fantastic themes, add friends by shaking one’s phone, and also celebrity culture on Weibo.

We also talk about which of these platforms are popular in each of our industrial and rural field sites in China (where we each lived for 15 months conducting research) and we explain some of the reasons that account for this.

We will be exploring these reasons in even greater depth in the free online course and our new free book How The World Changed Social Media, both of which will be released on 29 February, and which you can register to receive reminders for today!

“Internet dog” by Source. Licensed under Fair use via Wikipedia.

As illustrated in the cartoon ‘On the internet, nobody knows you’re a dog’, published by The New Yorker in 1993, the anonymity afforded by online communication raises interesting questions about authenticity and trust. I encountered such concerns at a media workshop where I talked about the high levels of anonymity on Chinese social media platform QQ. One member of the audience asked: “Don’t you think, in a highly mediated and anonymous environment, people are worried about the authenticity of communication?”

From what I can gather from my research, the answer is no.

To address her question I quoted a migrant factory worker called Feige who lived in the factory town where I conducted my fieldwork:

“They [online friends] like you and talk with you because they really like you being you, not because you are rich so that they can borrow money from you, or you are powerful so that they can get a job from you. Here [online] everything is much purer, without power and money involved.”

Feige is a member of many QQ groups and has his own fans who like to hear his opinions on everything. He sees entirely online friendships as ‘purer’ (chun) relationships, since they do not necessitate pragmatic concerns that often feature heavily in offline relationships. For Chinese migrant factory workers like Feige who are often frustrated by their position in society, social media provides new possibilities of sociality which are free from social hierarchy and social discrimination.

Curiously, strangers online also boast a preferable situation in some factory owners’ eyes. Billionaire factory owners in my field site sometimes avoided attending school reunions in fear of requests for financial help from their old classmates but some were happy to talk with online strangers on WeChat to release the stress which they believed could not be displayed to their subordinates and family members.

Ms. Cheng, a wealthy factory owner, told me:

“I feel that nowadays society is very pragmatic. Sometimes I feel very confused and frustrated. Everyone says that the relationship between old classmates is the purest because there are no benefits or interests involved. But in my case, this was not true. After my middle school reunion I had at least six or seven phone calls from people who attended asking for money or other various kinds of help.”

Ms. Cheng dared not attend any further school reunions after her unpleasant experience. However, she found a supportive community by joining a WeChat group where mothers share their experience of raising children. Here she could share her struggles of dealing with her two teenage children. This was a huge support which she felt she could not obtain from her family.

“At home everybody is busy with the factory stuff…but there (WeChat mothers’ group) I am just a mother, not a factory owner. I show my weakness and get a lot of comfort…I don’t know exactly who they are, but I know they are all mothers like me who share the same problems.”

Chinese migrant workers and factory owners probably lie at the two extremes of the wealth spectrum in the industrial China field site, however both appear to be similarly willing to befriend and communicate with strangers online. Here we can witness how relationships which are mediated by technology turn out to be the more ‘authentic’ compared to offline relationships which in many cases are highly mediated (or ‘polluted’ as people say) by factors such as wealth and social status. The cases from China provide us with a new perspective on online relationships. Here ‘anonymity’ by no means refers to the opposite of ‘authenticity’, just as ‘mediation’ by no means suggests less or more ‘authenticity’.

It has been exactly a year since finishing 15 months of fieldwork in Trinidad. Stories for this blog have moved further and further away from cool stuff that was coming out of the field and living in Trinidad, to the far less exciting but far more intense process of endlessly thinking and rethinking the material and drafting and redrafting articles, book chapters, and books (yes, all plural) from three years of research.

So it’s kind of like experiencing the weather from the ground, how it looks and what it feels like, and then looking at the weather from the sky and how the movement of clouds influences what is happening below. This is what moving from the field to writing feels like, moving from experience and observation to the more abstract.

I have been drawing on my field work in Trinidad for, among other things, edited book chapters on different topics, from emotions and technology to social networks in small communities to social media and ethnography. What has been most striking about working on these condensed pieces of writing and stories from the field is the focus of on the everyday, what is normal in the places we lived and what people in those places take for granted. When we started this project in 2012, we didn’t want to look at isolated, spectacular social media events that seemed to be the thing at the moment, whether it was the Kony 2012 campaign or the Ice Bucket Challenge, although these sort of one off things did appear throughout the research. We were far more interested in normal social media practices and if something came up that everybody talked about, shared or commented on, we were able to contextualise it in everyday relations.

Yet, it is these types of spectacular social media events that attract the most attention. It’s like reading about media in media, which reminds me more of the anxieties of post-modernism and post-post-modernism of the 1990s, where social phenomena is likened to simulacra. From the comparative studies of nine societies (a lot of people) one of our key conclusions is that the use of social media can be generalised as being generally unspectacular. There is a previous blog post on how memes can be a visual means to reinforce social norms and morally acceptable behaviour. Humorous memes also provide a safe and popular way for people to express their views without coming across as too self-righteous or taking oneself too seriously.

Memes are just one example of visual posts, others that show food, outfits, places and events again show the everyday. The more exciting or idealised aspects of the everyday, but the everyday nonetheless. And when the idealised aspects of the everyday are shown, they usually conform to a shared sense of what living the good life means, around consumption and lifestyle, which is particularly important given that for several research participants, especially in the Brazilian, Chinese, Indian and Trinidadian field sites, upward mobility is a genuine aspiration. Again, not surprising that aspirations around lifestyle would be more obvious in the sites in countries that are commonly called ‘developing’ or in ‘the global south’.

The other half of posting (at least visual posts) around social norms is that the audience for these posts are one’s social peers and networks, social media simply makes these forms of expression more visible. Prior to social media, normativity and social visibility have had a long interrelationship and was explored with much more depth by thinkers such as Georg Simmel and more recently Agnes Heller. One of our findings summed up in once sentence is that people care what other people think and say about them, especially if they are from small towns where more people know each other and live alongside one another. There might be social media events that capture participants’ attention for a short time, but by and large, social media usage is, well, normal.

One of the chapters of our forthcoming book How the World Changed Social Media, which will be published as an Open Access book by UCL Press in February 2016, describes a survey consisting of 43 questions we asked 1199 respondents (mainly around 100 per fieldsite).

Just occasionally this survey produced results which were commensurate with our general ethnographic data, for example, this chart showing the average number of friends is well matched by what our informants say about how generally sociable they feel people are in the place where they live.

Similarly this figure of whether people use social media to develop new relationships makes sense to us. In some places such as Brazil or Trinidad it is because prior to social media people typically developed friendships through the mechanism of becoming friends with the friends of already established friends or relatives, and this is something that social media lends itself to. By contrast the issue in industrial China is that factory workers, who are constantly shifting from place to place, grow to rely on their online connections as the place for developing friendship, partly because opportunities are quite limited for friendship offline.

But in other cases the results of this survey are clearly incompatible with what we know from our ethnographies, and we will always favour the authority of 15 months living with a community over a mere survey. It will not be hard for you to spot the problem in the next figure. This is the high number of people in our rural Chinese site who mention siblings as the people who most often post on their walls. The problem is, of course, that given the one family per child policy, most of these young people don’t have siblings. McDonald suggests this is a combination of two factors. Firstly those who do have siblings perhaps share a very close relationship with them. But, this figure also represents a practice in China where it is common to refer to one’s cousins as siblings. It was just one of many examples where we found that our survey could be very misleading unless you had the ethnographic background to understand how and why people had interpreted our questions in a particular and often unpredicted way.

Images of soup on Chinese social media

In order to analyze people’s postings on QQ or WeChat I had to spend a lot of time viewing and recording my informants’ online postings, especially the photos and other images they posted on their social media profiles, and then categorize different kinds of images into different genres.

Among all the images, ‘food’ photos turned out to be one of the major genres which people frequently post online. ‘You are what you eat’- food is such an important part of Chinese perceived cultural experience, the use of food to express sophisticated social norms is highly developed in China (1). As Kao Tzu, a Chinese ancient philosopher said, ‘Shi Se Xing Ye’ (the appetite for food and sex is human nature). And a Chinese saying goes ‘Min Yi Shi Wei Tian’ (Food is the paramount necessity of the people).The importance of food in everyday life is also reflected in greetings. For instance, instead of asking “How are you?” it is quite normal to ask “Have you eaten?” Division of a stove is symbolic of family division (2). One of the most insightful anthropological discussions of communal dining in China is Waston’s (1987) study on Sihkpuhn (to eat from the same pot) banquet in a Hong Kong village. As Waston argues, eating from the same pot serves to ‘legitimize a social transition’, for instance, a marriage without Sihkpuhn feast is not considered legitimate; the social birth of males and heir adoption are both marked and celebrated by Sihkpuhn feast. This is why the family reunion meal is so important for every family member, it is not only a time to enjoy delicious and various foods and drinks, but an occasion to unite a family together. Every family member in the reunion dinner, eating from the same pot, represents a family collectivity and is therefore “eating for others”. It also seems that, especially among rural migrants, food and the feeling of ‘being at home’ when one is working far away from one’s homeland is closely connected.

All the previous study on Chinese food as above seems to have provided the convincing reason of ‘why food postings are so popular among Chinese people on social media’. However, curiously, when I counted the ‘food’ photos and images I found there is one specific kind of Chinese food was most popular among young mothers, which is soup. Why soup? The answer seems go beyond the Chinese social norms about ‘food’ in general- there must be something more specifically about mothering.

During my field work, I found that one of the typical criteria of a ‘good mother’ among my informants is to ‘cook well’ as many of them put it. From time to time, people told me that the thing they miss most when working outside is their mother’s cooking. Here the social implication of mother-child bond through the image of mother’s cooking seems to go beyond the real taste of the food. It is widely believed that food is a kind of medicine which helps to strike the balance of the ‘Qi’ (air, vitality) of one’s body in daily life, according to the philosophy of Chinese cuisine. In addition, among all kinds of Chinese cuisine, soup is unquestionably regarded as the one which can nourish one’s ‘Qi’ best. In my field site, the best way people could treat, me as they believed, was to feed me a lot of homemade food in overwhelming and non-stop manner. And from time to time it felt extremely difficult to say no when women started their lines like “oh it took me the whole day/ whole afternoon to prepare and cook this soup, and you have to have some, very good for you body!” Cooking a decent soup usually requires a very long time, a lot of patience, delicate heat control and decent knowledge of food material.

In a way, the process of preparing and cooking a decent soup is similar to ‘mothering’ – it’s always time-consuming, and you need a lot of patience, understanding and good control of the ‘heat’ in the relationship. Thus the frequent sharing of soup photos seems to just reinforced the widely accepted image of a good mother.

It’s universal that women feel anxious about becoming a mother, and a wise strategy to deal with such anxiety among young mothers in my field site seems to be posting a lot of ‘soup’ photos on their social media profiles. That is to say, before they cook the ‘real’ soup for their kid, they have cooked the soup online to prepare to be a good mother.

Reference:

(1) Watson, James L. 1987. “From the Common Pot: Feasting with Equals in Chinese Society”, in Anthropos, 1987 (82): 389-401.

(2) Stafford, Charles. 1995. The Roads of Chinese Childhood: Learning and Identification in Angang. Cambridge: Cambridge University Press. p4

Comparing two walls: QZone is often referred to as the ‘Chinese Facebook’, but there are important differences between the two platforms (Photo: Tom McDonald)

Recently our team has been doing a statistical analysis of  our particpants’ social networking use in our different fieldsites around the world. In the future this data will be one of the key ways we will compare between the fieldsites. For most of the fieldsites, the analysis takes place on Facebook using clever computer programs created by Shriram that helps to automate the data collection and make sure that the same techniques are used between all the fieldsites.

But our two fieldsites in North and South China pose a unique problem in terms of methodology. Facebook is inaccessible here in China, and most people use QQ or WeChat as their main social networking platform. Both these platforms are quite different to Facebook in terms of layout and functionality, and neither of them have proper, full APIs that allow you to run the kind of automated statistical analysis we have been attempting on Facebook. This raises an important methodological question: how is it possible to do a comparison between fieldsites when the thing that you are comparing is not the same?

It’s something I have felt that our team has struggled with throughout this project, and often when we have met as a group to discuss the project and our methodology, QQ seems to get pushed into the background. It often feels like Chinese social networks are this great, dark unknown. For a start, their appearance is incredibly different from Facebook, and the fact that many of them only support Chinese language versions makes them almost impenetrable to people who don’t understand the language. Our group’s internal fieldwork manuals, which contain comprehensive instructions that guide the rest of the team through how to research a particular question, are often reduced down to a single sentence for our China fieldsites: “Tom and Xinyuan will have to use local resources.”

This is not a complaint. Rather, it is a testament to how different Chinese social media is from the rest of the world. Also, it is a challenge to think through the comparisons we are trying to make; what kind of data they will provide us with and, most importantly, what conclusions we hope to make from them.

For example, one of the things we are analysing is who are the people who interact (i.e. like, comment) the most with our friends in the fieldsite on their wall. On Facebook this is simple enough, however on QZone we have to count these interactions manually on a wall-like feature called ‘His/Her Happenings’ (ta de dongtai). This is further complicated by the fact that users very rarely use their real name on their account, with most adopting creative pseudonyms such as ‘Lonely cigarette butt’. Also because people tend to repost many more memes on QZone than on Facebook, the ‘likes’ of friends can sometimes get lost between thousands of other likes, which can make it very confusing to count which of the likes come from a participant’s QQ friends.

I am not suggesting that this makes the data derived from our Chinese and non-Chinese fieldsites incomparable to each other. Rather, it points to the fact that any statistical figures that we come up with need to be treated as just one part of the puzzle, and that the very process of trying to produce such statistics highlights the important material differences between the platforms, which are begging to be documented and explained. Such accounts will help to make Chinese social media a little less of a ‘dark unknown’, and will tell us quite a lot about Chinese culture and life in the process.

Furthermore, these differences highlights the danger of simply looking at statistical data, and assuming it demonstrates an ‘absolute truth’. Reality is often more complicated that a simple percentage. Any statistical comparison needs to be tempered with the qualitative data we have been gathering through interviews and participant observation in each of our fieldsites that help to understand how social media is embedded into people’s lives.

Comparison is never simple or easy, especially so with a large global project like this. But I feel certain that the challenges such comparisons involve, and the opportunities they present for cultural understanding make it all the more important to try.

By Elisabetta Costa, Nell Haynes, Tom McDonald, Daniel Miller, Razvan Nicolescu, Jolynna Sinanan, Juliano Spyer, Shriram Venkatraman, and Xin Yuan Wang

Qzone profile by Amber Wang

Most disciplines have formal methods for collecting data. By contrast the critical issue for ethnography is the task of transforming ourselves into the kind of person we need to be in order to conduct successful fieldwork. Someone people in the area feel comfortable with, would wish to make friends with and have confidence in. Since our method is in essence the cultivation of good relationships with our informants. Each of us has had to learn this sensitivity to the field and often change their appearance and behaviour accordingly.

For example Shriram found that when he started his fieldwork in South India he wore a t shirt and jeans. Practically no one would speak to him. But when he tried to go to the other extreme and conduct fieldwork wearing a formal shirt and trousers, he found that most people thought he was trying to sell them something. In one case after patiently explaining to a school the nature of our project and the research he would like to conduct the school teacher apologised but said firmly that the school was not really interesting in purchasing this `anthropology.’ Eventually he took further measures. He pierced both his ears and started wearing hand spun kurtas and `intellectual wear’ to clearly position himself as an academic. After which the fieldwork went just fine.

Juliano has found his fieldsite to be a split between evangelical Christians and others, and he needed neither to look like a `person of God’ or `person of the world’ so instead of dressing like either of these, he went for a European look that managed to be a neutral ‘gringo’ look that meant he could talk with people from both sides. Jolynna, by contrast had to take off most of her clothes, and adorn Carnival costume before those associated with the creation of Carnival camp that she wanted to study would speak to her. Elisa found that she had to shave her legs and underarms more carefully than usual since even to show a single hair where the legs or arms are not covered could be seen as shameful in this part of Turkey. She also found she had to keep the house immaculately clean.

Jolynna Sinanan modelling Carnival costumes. image by Cassie Quarless

Tom suffered from the quantity of strong alcohol he was expected to drink in local ‘feasts’ since that was the basis of male solidarity and commensality in the village where he lived. Danny found that he had to retreat from the more participatory nature of ethnography to more formal interviews since that was what people in England seemed to expect of him. On the other hand when looking at the subsequent interviews he didn’t find that the teenagers he worked with at schools had talked to him any differently as a middle aged man that to his colleague Ciara Green who is young woman, so the assumption that he should, for example, talk to boys and her to girls, turned out to be an unwarranted `strategy’. Nell got censored for drinking straight rum without a mixer, but also suffered considerable sunburn from having to hang out for long periods outside in the North Chile sun. Xin Yuan found that she had to dispense with the clothes she normally wears and adopt the bright patterns preferred by local people. Finally Razvan found he had to shift his behaviour and demeanour between four groups he was encountering: the students, the professionals, the friends and those for him his being a husband seemed most appropriate.

Elisabetta Costa in local headscarf

The Little Prince is probably the novel which I have read the most times. Each time I read it, I am warmly touched. Amid field work, I am reading it again. My favorite part is the conversation between the fox and the little prince, when the fox tells the little prince that meaning of ‘to tame’ is to ‘establish ties’.

“Just that,” said the fox. “To me, you are still nothing more than a little boy who is just like a hundred thousand other little boys. And I have no need of you. And you, on your part, have no need of me. To you, I am nothing more than a fox like a hundred thousand other foxes. But if you tame me, then we shall need each other. To me, you will be unique in all the world. To you, I shall be unique in all the world…”

“My life is very monotonous,” the fox said. “I hunt chickens; men hunt me. All the chickens are just alike, and all the men are just alike. And, in consequence, I am a little bored. But if you tame me, it will be as if the sun came to shine on my life. I shall know the sound of a step that will be different from all the others. Other steps send me hurrying back underneath the ground. Yours will call me, like music, out of my burrow. And then look: you see the grain-fields down yonder? I do not eat bread. Wheat is of no use to me. The wheat fields have nothing to say to me. And that is sad. But you have hair that is the color of gold. Think how wonderful that will be when you have tamed me! The grain, which is also golden, will bring me back the thought of you. And I shall love to listen to the wind in the wheat…”

I have to quote the whole lot what the fox said,  not only because it is beautifully written, but also it reminders me of a recent talk between myself and  my informant LX about QQ (social media) permission settings.

LX is a sweet factory girl who is 19-year-old. One day she complained that I was always ‘invisible’ (my QQ status) online, which is true. My QQ default setting is ‘invisible’ which means I can get QQ messages but my QQ contacts don’t know I am online when I log in. To be ‘invisible’ means I won’t be disturbed by other online contacts and it has become an accepted/applied strategy among my informants who have hundreds of QQ contacts to log in as ‘invisible’.

There are six online status of QQ (see the screenshot below): I am online; Q me (chat with me); Away; Busy; Do not disturb; and Invisible.  For most people (90%) as long as they are online, the status is either ‘online’, or ‘invisible’, or ‘away’ with auto-response. The reason for being ‘invisible’ varies– the main reason is that people do not want to be disturbed or get involved in a conversation, however still want to view others’ Qzone (online profiles) and don’t want to miss any important message. ‘Do not disturb’ as a status is rarely used since people think that is rude.

I thought there were only six alternatives one can choose until LX taught me that actually there were some other ‘hidden’ options in the advanced permission setting. Right click any QQ contact’s avatar, on the pop-up select box (see screenshot below) there are a few options which enact different operations upon the certain contact, for instance: send instant message, send an Email (QQ offers email service which is the dominant email service my informant used), view chat log (one can check the local chat log, which is the chats that occurred on the current digital device or roaming chat log, which refers to all the chats under the same account occurring on different digital devices), put this contact on top of the contact list, edit the name (QQ names, in most cases, are not real names, as I mentioned in my previous report. As a result users will usually note the real-name if they know it), group the contact, delete the contact, report the contact (for online  harassment), create a desktop shortcut, enter his/her Qzone, check his/her Tencent weibo (twitter-like service QQ offers) etc. and permission setting (see the screen shot below, blue highlighted). In the permission setting, there is one option that says “yin shen dui qi ke jian” (make visible to him/her in invisible status) which means the selected contact can always ‘see’ you even when you are in ‘invisible’ status.

I felt honored to realize that I am the second person who can ‘see’ LX when she is ‘invisible’ to others on QQ (the first one is her boyfriend).

“It is like you can always see me, and I am always there waiting for you, you know, very close and exclusive.”

LX further explained the significance of ‘visible invisibility’. In return, I set her as the first contact that can ‘see’ me when I am ‘invisible’, which made her very happy. Such mutual advanced permission setting reinforced our relationship.

‘To see’ is different from ‘to look.’ The latter happens all the time, however in many cases does not necessarily lead to the former. A senior manager of a local factory told me that the logic of assembly line is that humankind is a part of the machine. I asked him whether he personally knew any of the factory workers. Rather than answer ‘no’, he told me “it’s not necessary”. True, he only needs to know the machine. I am probably the first one (the weird one) who visited the factory workshop and paid more attention to the workers rather than the product, the building, and the machine.

“All the rural migrants are just alike” as some of my local informants put it. In this small town, in factory workshops, monotonousness on a daily basis is the grand narrative, eclipsing individuality.  Most of the time, my rural migrant friends are ‘invisible’ to most people, even though they certainly did not ‘set’ themselves as ‘invisible’.  Unfortunately unlike on QQ, the default ‘social’ setting of ‘invisible’ cannot easily be changed in their offline life. To live against such daily ‘invisibility’, LX’s skillful usage of QQ allows herself some ‘privileged’ visibility, and in consequence,  an ordinary factory girl who is just like a hundred thousand other rural-to-urban migrant girls shall be unique in all the world, at least in the ‘virtual world’ created by social media.