Chinese ‘WeChat’ social media app will make the world look around and shake!
By Tom McDonald, on 22 April 2013
Two years is a long time in the world of social media. This point has been reinforced to me multiple times in the last few weeks since my return to China. When I was in the country carrying out research for my PhD in 2011, no-one in my fieldsite was talking about WeChat (威信 weixin). Now it seems to be the primary social media app for many.
WeChat is a free smartphone app made by Tencent, the enormous Chinese company that also created QQ. However users do not have to have a QQ account to use it, it is also possible to sign up with a mobile phone number or email address. It is undoubtable that part of WeChat’s popularity has been made possible by the increasing availability of low cost smartphones. The other reason for it’s popularity is the free messaging and sharing of photos that is more akin to Facebook’s smartphone offerings, and is attractive to users because it allows them to circumvent the Chinese telecom company’s expensive text messaging rates.
However our research project aims to go beyond the normal economic or utilitarian explanations about why one platform replaces another that you might read on other technology blogs. Instead we want to use social media to glimpse something about what such changes can tell us about how human beings make social relations. Two features of WeChat are especially relevant in this case.
The first feature is called Look Around (附近的人 fujin de ren), and is actually quite similar in functionality to FourSquare or Grindr in that it potentially connects strangers who are close to each other. It uses a smartphone’s location-based services (GPS) to list all the people nearby also using the app.
Another notable function is Shake (摇一摇 yaoyiyao). Here the user shakes their mobile phone, and the built in motion-sensor in the device detects this movement, immediately displaying a list of users on the network who have shaken their phone at the same moment, regardless of the their location.
These features are notable in that many recent writings on Chinese social relationships emphasise the importance of guanxi, a network of relations that one builds and maintains throughout one’s life. Such accounts frequently emphasise personal connections, and as such being an ‘outsider’ in any society in China without any connections can make it particularly difficult to accomplish even the smallest task.
By contrast, both Look Around and Shake emphasise making friends with complete strangers. This model of social networking seems to also chime with Stafford’s (2000) description of a Chinese view of social relationships as something that is constantly in flux. The degree of uptake of these two features on the app, and by who in our fieldsites, remains to be seen.
The final thing of note with regard to WeChat is that, with this app, Tencent has set it’s sights on a more worldwide audience than ever before, with versions in multiple languages. It will be fascinating to see over the course of our research project whether WeChat will make the rest of the world look around and shake, and if it does, what this will mean for social relations.