There is an underlying struggle in museum displays to fulfil two sets of needs. They have to do both to be successful:
- To engage the visitors’ interests, desires or questions that are sparked by their own experience of a topic, whether they come pre-armed with that experience, or whether they acquire it during their visit.
- For the museum to tell the stories that it has identified as the stories it exists to tell.
Too boring-looking to display? LDUCZ-T11
The struggle comes when a display meets one of these needs but not the other. This issue is the same in the worlds of politics and media – do we tell the people what they want to hear, or do we tell them what we want them to know?*
In natural history museums, we know that people like big animals, for example. Dinosaurs meet both needs above – people want to see them, and museums want to engage people in stories about them. (more…)