Marketing Assistant: Inspire Me

As part of our #UCLInspireMe series, Nadia Newstead, Marketing Assistant at Soho Theatre, talks to us about how she got this role and shares some tips for UCL students who want to get into the sector. For more insights from recent graduates working for smaller organisations, search #SMEProfile.

How did you get into your role?

I did Drama and English at university where I threw myself into Stage Managing various productions. I did an internship as part of my degree which was my first taste of administration work. I did various box office/front of house/stage managing jobs until I got my first job as an administrator, then marketing trainee at The Marlowe Theatre, Canterbury and then Marketing Assistant at Soho Theatre.

What are the best things about working in your role?

I like that although it is an admin role, it is also a creative role as you get to have input on photo shoots for show images and do filming for trailers as well as coming up with fun content for the web and social media. I like helping small companies reaching the best audience possible. Marketing great shows is my way of sharing my love of theatre with others.

What are the biggest challenges you face in your work?

The amount of shows we have on here at Soho Theatre! All the shows require the same basic  amount of attention whether they are on for one night or 7 weeks. A lot of the shows also have very small budgets so you have to try and maximise what they have to reach the most amount of people.

What top tips would you pass on to a student interested in this type of work?

Have a go! If you’ve got an upcoming show, exhibition, reading or know someone who has then offer to help them with marketing. With social media it’s very easy to get started – just know how much you have to spend and stick to it and always evaluate what did and didn’t work.

Soho Theatre currently have an opportunity to join them as a Marketing Assistant, visit UCL JobOnline to apply.

To find our more about working in a Marketing, either come in an speak to a Careers Consultant or visit Careers Tagged.