Chris Husbands.
One of the universities I worked in ran an advertising campaign for which the strapline was ‘It’s not the letters after your name that matter: it’s the name after your letters’. At the time, it attracted a good deal of criticism from within the university. This was reducing higher education to a mere positional good, placing value on the degree only in terms of its relative value against other universities. It was the language of competition and league tables, not the language of the intrinsic worth of higher education.
(more…)