Tackling child poverty through welfare benefits advice
By IOE Blog Editor, on 30 September 2025

Credit: Pixel-Shot via Adobe Stock.
30 September 2025
By Elizabeth Cecil and Dushana Pinfield, Events and Communications Manager, TCRU.
As we begin our Healthier Wealthier Families in East London (HWFinEL) project, we’re sharing the research that helped shape it. We’re also now recruiting new parents in Tower Hamlets.
Bringing support to where families already are
In the UK today, 4.5 million children are growing up in poverty. At the same time, around £23 billion in welfare benefits and social tariffs goes unclaimed each year. Families are missing out on vital support that could ease day-to-day pressures, often because the system is complicated, overwhelming or hard to navigate.
In East London, the challenge is particularly stark. In some areas, nearly 40% of children live in poverty. Families raising children with disabilities, larger households, or those facing racial inequalities often carry the heaviest load. In response, we asked: could we bring welfare benefits advice directly to the places families already trust, like health clinics and children’s centres? (more…)
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