Football fandom in the Glades. Images by Daniel Miller

Viewing the world cup from the perspective of  a relatively homogeneous English site, The Glades, a dual village with a total population of 24,000, North of London, seems to bring out the ‘Englishness’ of this site compared to others around the globe.

At the time of writing England are already out of the World Cup, and most of the overheard conversation is about failure. England is ranked below the two teams, Italy and Uruguay, that beat them. Most experts felt they played quite well. So the results are pretty much in accordance with expectations. But this is not how things are seen here. Social bonding seems most effective when everyone agrees that England are ‘rubbish’. The humour on social media is typically self-deprecating, for example, a picture of the tour bus on sale with signs such as ‘only used twice’.

On social media we looked at all posting on 30 Instagram, 40 Twitter and 65 Facebook accounts during one week. This provided very clear support for my earlier claim that Facebook is no longer a peer to peer media for youth but has migrated to older people. Of the forty teenage Facebook profiles only one person used it for extensive football comment and this was because all his Twitter posts were set to also show on Facebook. Two others made a single relevant posting, one posted twice and that was it. World Cup references are more common for older users of Facebook with two people posting 11 times and one six times.

Instagram is only used to post ones own photos so the World Cup was not relevant. The core to young peoples posting today is Twitter. Of forty teenage sites, of those who posted during this week there were 5 males who posted frequent comments throughout the week. 11 males made just a few comments often around 3 to 5 while only 1 male made no comments at all. Of the females none posted extensively, half posted a few and half posted no world cup related tweets. Males tend to post either exclamations at events, general comments such as: ‘Why were Uruguay and Italy so poor against Costa Rica?’ Also popular is humour or critical remarks, such as:

‘I don’t get all the people that say England are good, we are shit, you just don’t want to admit it… when was the last time we won anything?’

‘Any coincidence that nations who sing their anthems with pride and feeling put in spirited performances, rather than our pathetic effort?’

Humour, as well as being self-deprecating, is often sarcastic, such as:

‘”BREAKING – Steven Gerrard to retire from international football after the World Cup” what a shame.’

Females add a gendered perspective, with posting such as: ‘why are all the Uruguay player’s shirts so so so tight? lol’, or cute pictures of the Brazilian player Oscar. If they comment on the football itself it may be apologetically such as ‘Uhh ohhhhh!! trust it to be Suarez (like i actually know what i’m talking about)’. Only those who comment extensively tend to mention games other than those played by England, or if they have connections such as family in Portugal and therefore support that team.

As well as self-deprecation the English qualities of modesty and reticence are much in evidence. There is relatively little public display. Across the two villages only 3 shops had extensive world cup influenced windows (see photos), 3 more had minimal and around 80 had none. Apart from an electrician, it was either the most traditional English butcher and pub or ethnic minority restaurants (Indian or Chinese) that had displays. There was only one example of commercial exploitation, a supermarket that had a selection called ‘tastes of the world cup’ with Brazilian watermelon Ivory Coast cocoa etc. Less than 1% of homes or cars displayed flags.

Going to pubs during the games when England were not playing one rarely saw more than 3 or 4 people that looked like they might have come especially to watch that game. During the England game one pub was crowded with 140 people another less than half that. The atmosphere was subdued. Apart from the collective shouting and celebration when the English goal was scored, there were no instances of people making remarks loud enough for anyone to hear other than their own companions.

THE WORLD CUP ON SOCIAL MEDIA WORLDWIDE
This article is part of a special series of blog posts profiling how social media is affecting how ordinary people from communities across the planet experience the 2014 World Cup.

• Brazil: “Why aren’t they protesting?”: low-income Brazilian’s views on the World Cup
• Chile: Seeing red: watching the World Cup in Northern Chile
• China (North): Online and under the covers: the World Cup and social media in rural China
• China (South): “Watch the World Cup – watch the fun and the world”
• India: Football World Cup 2014: Observations from Panchagrami
• Italy: ‘We are more united for the World Cup than for Christmas!’: the World Cup in Italy
• Trinidad: “It ain’t ova till its ova” – Spectacular sports and social media: the World Cup in El Mirador
• Turkey: “Turks have no other friends besides the Turks” – a Turkish saying
• United Kingdom: Englishness, the World Cup and the Glades

The town I have called El Mirador is the gateway to one of the most remote regions in Trinidad. Just ten minutes from the town centre, you are surrounded by bush, farming land and fishing villages. Most of the year, it’s a quiet sleepy place. The town is hub; just as many people work outside of the town as the amount of people that work in the town, in local businesses or in the public sector. As an area that developed in the second half of the twentieth century, it also has more of a mixed population than other parts of Trinidad. Like many country towns around the world, normative views are fairly conservative. Political opinion is split fairly equally between the largely East Indian-supported party the UNC and the mostly African-supported party, PNM.

In a usually un-extraordinary place, the town comes alive around events; religious holidays, Christmas and Carnival. Shop fronts transform, local up-market bars and eateries hold themed nights and the World Cup is an additional reason to do what Trinidadians know best: have a good time.

In the first ten days of the World Cup, which ended with a national long weekend of the Corpus Christi and Labour Day public holidays, I watched matches in three family homes, one restaurant and two bars in the town. Facebook is the dominant social media in El Mirador and out of the 250 Facebook friends I have accumulated as part of the Global Social Media Impact Study, 13 posted about the World Cup regularly, as it unfolded. These informants were aged between 17 and 23. For informants in their late 20s and above, the World Cup didn’t seem to impact on how they post. An additional 26 people were tagged in posts and through conversations with informants and, to use the local term: through ‘macoing’ (looking into other people’s business) profiles on Facebook, those tagged watched a game or two in a group with the person who tagged them. I took note of 53 posts and all together, there were more than 100 comments, usually banter, commentary, jokes or discussion, 17 memes and 4 videos. 3 of the local bars I followed advertised World Cup screenings and 3 chain businesses had World Cup promotions.

Advertisements by local bars on Facebook

After the first week, commentary died down a little and since Trinidad isn’t competing this year, the favourite teams appear to be Latin American countries (Brazil, Argentina and Chile) and African competitors (Cote D’Ivoire and Cameroon)

Facebook posts supporting South American and African teams

If we follow Tomlinson’s idea that how people view global sports can be better understood if we understand a site’s economic and political dimensions (2006: 2), Trinidad’s history and geographical location can explain the popularity of these teams. There is absolutely no interest or support for the English and US teams but I would only be speculating the reasons why at this point.

When I look closer at the comments and memes, the social media trend in El Mirador in respect to the World Cup becomes clearer, the event is appreciated as a spectacle. The temporary nature of the event attracts attention and fascination, which is probably why even though the competition is getting more intense at it draws towards the finals, the attention on social media is waning. lthough the second week may have just dipped in posts and will increase again towards the finals. How Trinidadians experience temporality and transience has been explored in quite a lot of depth (Birth, 2007, 1999, Miller, 1994) as well as the spectacular, which culminates at the time of Carnival (Ho, 2000). The build up to the event is often enjoyed as much as the event itself, as we see for example with pre-Carnival parties (‘fetes’) which start after Christmas and end the weekend before Carnival Monday. The widest advertising for those is not on mainstream media, but through Facebook events with open invitations.

The nature of posts reflect Trinidadian social life characterised banter and hanging out. The matches are something to comment on and talk about with no particular reason than just to enjoy socialising.

World Cup banter on Facebook

Memes appeal to humour and skill and precision of sportsmanship is appreciated in its moment, as a spectacle.

Some of the funny memes circulated on Facebook

Commentary and posts are funny, good natured or used to start a conversation with others, although there was an odd racially-based or post with more political commentary.

World Cup posts with racial and political humour

Clockwise from top: World cup screening in a local bar, a couple enjoy the game in a restaurant, a proud Messi supporter, an outdoor World Cup ‘lime’, Hindu prayers with a match in the background

On weekends in particular, the ‘lime’ (a Trinidadian term for hanging out) moves from social media and watching matches at home, to watching them with others in their homes or in public bars or restaurants.

In the upcoming weeks we will see if commenting on the World Cup on social media will decline or intensify as the competition heats up. It will then be school holidays and judging from the long weekend where there were less World Cup posts, Trinidadians in El Mirador may leave World Cup sociality on social media to being out more and enjoying the World Cup in the company of others.

References

Birth, Kevin K. Bacchanalian sentiments: Musical experiences and political counterpoints in Trinidad. Duke University Press, 2007.

Birth, Kevin. “Any Time is Trinidad Time”: Social Meanings and Temporal Consciousness. University Press of Florida, 1999.

Ho, Christine GT. “Popular culture and the aesthetization of politics: Hegemonic struggle and postcolonial nationalism in Trinidad carnival.” Transforming Anthropology 9.1 (2000): 3-18.

Miller, Daniel. Modernity, an ethnographic approach. Berg Publishers, 1994.

Tomlinson, Alan, and Christopher Young, eds. National identity and global sports events: Culture, politics, and spectacle in the Olympics and the football World Cup. SUNY Press, 2006.

THE WORLD CUP ON SOCIAL MEDIA WORLDWIDE
This article is part of a special series of blog posts profiling how social media is affecting how ordinary people from communities across the planet experience the 2014 World Cup.

• Brazil: “Why aren’t they protesting?”: low-income Brazilian’s views on the World Cup
• Chile: Seeing red: watching the World Cup in Northern Chile
• China (North): Online and under the covers: the World Cup and social media in rural China
• China (South): “Watch the World Cup – watch the fun and the world”
• India: Football World Cup 2014: Observations from Panchagrami
• Italy: ‘We are more united for the World Cup than for Christmas!’: the World Cup in Italy
• Trinidad: “It ain’t ova till its ova” – Spectacular sports and social media: the World Cup in El Mirador
• Turkey: “Turks have no other friends besides the Turks” – a Turkish saying
• United Kingdom: Englishness, the World Cup and the Glades