Today’s guest post is written by Ralph Schroder and Niels Brugger, authors of the forthcoming UCL Press book The Web as History: Using Web Archives to Understand the Past and the Present.

The World Wide Web has now been with us for more than twenty years. From its early incarnation as the Mosaic browser, to today’s ubiquitous uses of the Web as a source of information, entertainment, and much else, the Web has become part of our daily lives. It is therefore curious that scholars have thus far made little use of the Web as a source for understanding historical patterns of culture and society. Future historians and social scientists are bound to look to the Web, its content and structure, to understand how society was changing – just as they have used letters, novels, newspapers, radio and television programmes, and other artefacts as a record of the past in pre-digital times. What can we learn from the Web so far?

Our forthcoming book, an edited volume entitled The Web as History: Using Web Archives to Understand the Past and the Present (eds. Niels Brügger & Ralph Schroeder) will present a series of chapters about how culture and society has evolved with the Web. It will include a number of histories of national Web spaces, accounts of different domains such as government and media websites, and case studies of topics such as religion, and education, the online community of GeoCities, and the evolution of the abortion debate in Australia 2005-2015.

We believe that Open Access is a good policy: it has been shown to increase audience reach and access. Our book can also have plenty of images – pictures of websites: very important, for obvious reasons, in this case. Our book is about the Web, and will have a diverse readership, who can hopefully also find it easily online.

UCL Press has published an impressive set of books in internet research, especially How the World Changed Social Media, and other books in the Why We Post series by Daniel Miller and colleagues. The fact that the book can be both in print and online is the best of both worlds. Finally, they have a helpful team, good to work with!

About the authors

Ralph Schroeder is MSc Course Director and Senior Research Fellow at the Oxford Internet Institute. Niels Brugger is Professor in Internet Studies and Digital Humanities at Aarhus University, Head of NetLab, part of the Danish Digital Humanities Lab, and head of the Centre for Internet Studies. Their book, The Web as History, will be published by UCL Press in spring 2017.

Today’s guest post is posted on behalf of Paul Ayris, Director of Library Services at UCL and CEO of UCL Press.

16 June 2016 was an auspicious day for UCL Press. This was the day when we held  a Birthday Party to celebrate 1 year of publishing activity.

100 people accepted the Press’s invitation to join them at the Party, which was held in Waterstone’s Bookshop. The Guest of Honour was Professor David Price, who spoke of his pride that UCL has established such an innovative publishing programme. UCL Press is the first fully Open Access University Press in the UK.

Following David Price’s speech, I gave a brief summary of the achievements of the Press in its 1st year of operation – over 30,000 downloads in over 160 countries. This is an amazing record for a young Press in its 1st year. I admitted that establishing the Press was my idea, but that it had needed the insight, expertise and support of very many people to make it happen. That the Press has achieved so much so quickly is really a testament to all their hard work.

The audience was then entertained by 6 UCL Press authors, who told us what they felt about working with the Press and why they had chosen UCL Press as their publisher. I was struck by two things. First, a number of authors who have published with us said they wanted to publish with us again. That is real praise. Second, some speakers spoke about the textbooks which they are publishing with UCL Press. I had a long talk with Deepak Kalaskar from the Royal Free about his forthcoming (July 2016) Textbook of Plastic and Reconstructive Surgery. Commercial publishers have been slow to offer textbooks as digital textbooks, let alone Open Access textbooks. In its work on developing an Open Access digital textbook model, UCL Press is being truly innovative.

The audience toasted the 1st year of the Press, and wished it well in the next 12 months, with glasses of Prosecco. Cup cakes with the UCL Press logo iced on the top crowned a generous finger buffet, which was well received by those attending. The evening bodes well for the growing success of UCL Press.

Paul Ayris

Director of UCL Library Services & CEO UCL Press

Today’s guest blog is by Edward King, Lecturer in Portuguese and Lusophone Studies at the University of Bristol. His book, Technology, Posthumanism and the Graphic Novel in Latin America will publish in 2017.

Technology, Posthumanism and the Graphic Novel in Latin America will be the first book-length study of the graphic novel form in the region. Latin America is currently experiencing a boom in graphic novels that are very sophisticated, both in the concepts they are exploring and in the way they are reworking the genre. We believe that the graphic novel is emerging in Latin America and elsewhere as a uniquely powerful medium through which to explore the nature of twenty-first century subjectivity and especially forms of embodiment or mediatization that bind humans to their non-human environment. These can be very productively drawn out in relation to modes of posthuman thought and experience, and that is the focus of our book. We discuss a range of recent graphic novels from Argentina, Brazil, Chile, Mexico and Uruguay, all of which experiment in exciting ways with transmediality, the topological representation of space in the city, or embodied modes of perception and cognition. They are often concerned with finding a new form of ethics for a posthuman world in which agency is both dispersed beyond the human self and (paradoxically) rooted in the materiality of an embodied existence.

Publishing open access with UCL Press will enable us to distribute our research much more effectively. The community of scholars interested in Latin American culture, graphic fiction and the study of posthuman subjectivities is geographically extremely dispersed so being able to download the book from the internet should be a great help. Researchers and students in Latin America often find the cost of importing books prohibitive, so the open access route will allow us to establish a much closer dialogue with them. Furthermore, as our focus in the book is on texts that intersect with the technologies of the information age in a number of ways, it is appropriate that it bestrides both print and digital media.

About the author

Edward King is a Lecturer in Portuguese and Lusophone Studies at the University of Bristol. He is the author of Science Fiction and Digital Technologies in Argentine and Brazilian Culture (Palgrave Macmillan, 2013) and Virtual Orientalism in Brazilian Culture (Palgrave Macmillan, 2015). UCL Press will publis his forthcoming book (co-authored with Joanna Page) Technology, Posthumanism and the Graphic Novel in Latin America in 2017.  Sign up for more details here.

A research programme led by AMPS (Architecture, Media, Politics, Society) and supported by UCL Press

The Housing – Critical Futures research programme confronts a critical issue at a critical time. In London, a leading capital of global finance, there is a chronic shortage of affordable housing for those that service ‘the service’ sector. The crisis is at levels not seen since World War II. In Beijing, capital of the 21^st century’s political powerhouse, the displacement of long-standing communities is a daily occurrence. In Mumbai, the biggest health risk faced by the city today has been identified as overcrowded housing, while in São Paulo, football’s 2014 World Cup took place against a backdrop of community unrest and the chronic living conditions of the poor. The private sector, the state and residents themselves are searching for solutions. Whether housing refugees in conflict areas, providing safe water to the households in the developing world, or ensuring key workers can live in the cities they support in the West, the question of housing is not only global, but critical.

In addressing these questions AMPS (Architecture, Media, Politics, Society) has partnered with institutions, organizations, individuals, activists, designers, theorists and, of course publishers. Our key publishing partner is UCL Press which has been fundamental in ensuring that the work of those we collaborate with reaches a wide and relevant audience on an open access basis. UCL Press has worked with us in developing a book series on housing that allows AMPS to bring together the ideas of diverse players internationally around the issue of housing. The Press is supportive of our interdisciplinary agenda meaning together we are able to present an amazing array of perspectives covering a range of issues. Whether it be architects dealing with design-led ideas, residents analyzing participatory processes, planners critiquing models of development, economists explaining financial frameworks at macro and micro levels, or activists campaigning for changes on government policy, UCL Press has worked with us to find dissemination routes.

The AMPS journal, Architecture_MPS is also published through UCL Press and while this is open to an interdisciplinary body of authors and is open to a much wider range of topics, UCL Press has welcomed our use of the journal to promote our housing agenda. We have developed a series of SIPs (special issue publications) with them and our first special issue, which will be published in September 2016, is focused on housing.

About the author

Graham Cairns is Director of AMPS and Executive Editor of the associated journal Architecture_MPS. He is currently based at Columbia University, New York, and is Honorary Senior Research Associate at the Bartlett School of Architecture, UCL.

More details:

Architecture_MPS journal: http://www.ingentaconnect.com/content/uclpress/amps

Housing Critical Futures Book Series: https://www.ucl.ac.uk/ucl-press/series/housing-critical-futures

Suburban Urbanities is an edited collection that is the culmination of over seven years’ research into the urban form and social logic of metropolitan suburbs. The research considered the factors that contribute to the long-term success of suburban town centres. In order to do this we studied a century’s morphological evolution and land use patterns of twenty outer London suburbs as well as, more generally, how cities grow and take shape over time. The research took a multi-disciplinary approach, integrating urban analysis (using space syntax) with ethnographic studies of people, organisations and places on the one hand, and historical studies of land uses and urban form on the other. Towards the end of our project we sought out a comparative set of examples from the UK and elsewhere around Europe and the Mediterranean. The book takes these examples and organises these into three themes: Suburban Centralities – which has a focus on city-wide transformations, showing that local places are shaped and formed over time according to their accessibility to long-term patterns of human, social and economic networks of activity across scales; High Street Diversity – which has a focus on the high street, the active centre of urban and suburban centres. The last section of the book is called ‘Everyday Sociability’.  In addition to the case studies themselves, the book has a clear agenda, to challenge the perception that urbanity only exists in the city. Opening with a pair of theoretical position pieces, it argues that urbanity exists in a continuum from urban to suburban. When discussing suburban life it is vital to get away from the binary choice between suburban versus urbane. Indeed, we are all suburbanites in one way or another, given that urbanism is a temporal process.

As an early adopter of open access through UCL’s repository, UCL Press seemed like an ideal choice for Suburban Urbanities, given that it is a university press dedicated to full open access. A surprising bonus has been the fast turnaround, from submission in April 2015 to publication in November 2015. At the same time the visual and material quality of both online and print version is excellent – indeed, one of the book’s reviewers commented that it is “a book that looks and feels beautiful”. Most important for me has been the immediate impact of the book. Alongside its thousands of downloads (3750 at last count) in eighty eight countries, it has had impact in all sorts of unexpected places: featuring in The Atlantic in its CityLab blog and an activist in New Zealand has been tweeting excerpts of the book at his local planning authority to raise various policy issues. My hope is that it will continue to resonate far and wide as we continue to battle with the complexity of suburban urbanity in future years.

About the Author

Laura Vaughan is Professor of Urban Form and Society at the Space Syntax Laboratory, Bartlett School of Architecture, UCL, and editor of Suburban Urbanities. In addition to her longstanding research into London’s suburban evolution, she has written on many other critical aspects of urbanism today. Follow her on Twitter at @urban_formation.

I’m delighted to be working with UCL Press on the publication of Four Histories about Early Dutch Football 1910–1920: Constructing Discourses. This work will use some of the research I conducted for my doctoral studies, combined with new research and approaches, to provide four new histories about football in Dutch life in the early part of the twentieth century. The work interweaves concerns about the role and purpose of history today, with questions about the nature of modern sport and its interaction with culture, politics, and society. A central aim of the book is to promote a new form of history that acknowledges that the subjectivity of the author (and reader) is not only inevitable, but also useful in the development of history as a democratic tool for the future.

I was particularly keen to work with UCL Press because of their commitment to Open Access publication, which I see as a revolutionary development in academic publishing. Free online publication means that my work and ideas will be available to as many people as possible, without the barriers often in palace in traditional academic publishing models. I’m pleased to be taking part at an early stage in this change in academic publishing. In addition, Open Access publishing has given me the opportunity to provide additional data and content online which will encourage other individuals to create their own histories about the past – which is a central theme of my work.

As a young academic, and first time author, I have loved the encouragement given by everyone at UCL Press in this project, from the initial proposal to the final stages of publication. At every stage the team has always been ready to listen to suggestions and to guide me through the difficulties and surprises involved in bringing my ideas to a wider audience. While the staff are UCL Press are ambitious in developing an ever increasing number of titles, I have always felt that the team has taken a hands on approach to the process and both understand and value the deeply personal nature of their authors’ contributions. Happy Birthday!

About the author

Nicholas Piercey is Honorary Research Associate in UCL’s Department of Dutch in the UCL School of European Languages, Culture & Society. His first book, Four Histories of Early Dutch Football, 1910-1920: Constructing Discourses (UCL Press) will be published on October 2016. Find out more at http://www.ucl.ac.uk/ucl-press/browse-books/four-histories-about-early-dutch-football.

For our particular project, Why We Post, the creation of UCL Press was simply the perfect answer to a key question. We had already committed to open access. This is something I am personally very committed to and had previously published a paper advocating open access in an anthropology journal. I was very disappointed with the current models of Green and Gold and wanted what I think of as genuine open access, which inevitably means publication being taken back into the university system and thereby saving huge sums for libraries. I feel this strongly as anthropologist since we need to make our findings accessible to low-income people in low-income countries which are the populations that we typically study.

The additional headache was that we were committed to publishing 11 books. Having carried out nine different 15-month ethnographies we knew we had a vast amount of important new material about the use and consequences of social media, a topic of huge public interest. For us open access also means writing in an open and accessible style. But taking on 11 volumes is quite a commitment. So we needed a press with vision and ambition.

At this point we could not be happier with the result. We launched the first three books at the end of February and within a month we had over 10,000 downloads, which is almost unimaginable in traditional publishing. As people who work on digital technologies it’s great to see online books with hyperlinked chapters and endnotes that we can link to directly from our free FutureLearn e-learning course and our Why We Post website. In addition, a topic such as social media is about the rise of visual communication and it was essential for us to have many colour images included.

We feel we have been supported throughout this adventure by UCL Press, especially with regard to advertising and marketing. I have published 37 volumes and was particularly impressed by the fast turnaround from submission of final manuscripts. We are happy that there are also relatively inexpensive offline paperbacks for those who prefer physical books. But if I was to pick out one particular achievement which matters to an anthropologist it is that our books are being read in 132 countries with over 100 downloads recorded for countries as diverse as Turkey, Russia, Poland, Japan and Mexico.

About the author

Daniel Miller is Professor of Anthropology at UCL and author of 37 books including Social Media in an English Village, The Comfort of Things, Stuff, Tales from Facebook and A Theory of Shopping.  Find out more about the Why We Post series at  https://www.ucl.ac.uk/ucl-press/why-we-post.

As we celebrate our first year of publishing, it is apposite to pause for a moment and look back at all that has happened, before we launch into busy and exciting plans for the future. Most pleasing is the wide readership our books are reaching – in one year, our books and journals have reached a combined total of over 35,000 readers in over 160 countries round the world. That’s an average of nearly 3,000 downloads per book. In an age when many scholarly monograph publishers report sales figures of around 400 copies in print, it’s a really encouraging response.

Our open access model is proving to be very popular with authors too and we have had well over 150 book and journal proposals. Since we launched in June 2015 as the UK’s first fully open access university press, it has also been interesting to see the publishing landscape changing and more new university presses spring up, many of them also open access, including Westminster University Press, White Rose University Press and Cardiff University Press. Goldsmiths also launched its new press recently with a mission of publishing innovative and less constrained academic works.

We have published 14 books and 3 journals so far in a wide range of subjects including archaeology, anthropology, Jewish studies, urban studies and history, and

the forward programme is building up quickly. In 2017 we are on course to publish 35 books and several more journals. Later this year and next year we look forward to publishing our first textbooks, on plastic surgery and public archaeology. We are publishing our first popular science book called Why Icebergs Float (Andrew Morris), a book that examines urban food production as a potential solution to the global food crisis (Sustainable Food Systems by Robert Biel), and our first BOOC (Books as Open Online Content), an innovative digital format that will launch with the outputs of the Academic Book of the Future project, an AHRC/British Library project led by academics at UCL and Kings College London investigating how scholarly publishing will look in years to come.

Here are a few key facts about our publishing since we started publishing in June 2015:

• Our books have been downloaded over *35,000 times (that’s an average of 2,916 times each)
• Our books have been downloaded in over 160 countries round the world, from Albania to Zimbabwe
• Our most downloaded book is How the World Changed Social Media by Danny Miller et al, which was downloaded over 10,000 times between 1 March and 1 June 2016
• Our books have been reviewed in THE, The Economist, The Atlantic’s CityLab, BBC World Service, BBC Today programme, LSE Review of Books and Wired, amongst others
• This month sees the launch of our new interactive digital platform that offers scholars new ways of publishing their research in non-traditional formats

There is a lot to celebrate, but most important of all is our authors and journal editors. We feel incredibly honoured that so many talented academics from UCL and beyond have chosen to publish with us, a new press with an alternative business model, and we look forward to working with them on more exciting projects in the coming years. And indeed, it is our business model that is driving our authors to choose UCL Press. As demonstrated in the figures above, open access means that books and journals are read and distributed globally in significant numbers. And what could be more important for scholarship?

In the words of Daniel Coit Gilman, founder of Johns Hopkins University Press:

It is one of the noblest duties of a university to advance knowledge and to diffuse it not merely among those who can attend the daily lectures but far and wide.

Posted on behalf of Lara Speicher, Publishing Manager, UCL Press

*At 1 June 2016

When UCL Press launched in June 2015 as the UK’s first fully open access university press, we did not have a sense of the level of readership we might attract. We were confident that via open access we would reach a wide readership and we knew from other open access publishers the kind of figures they were achieving. We also knew that downloads of articles and PhD theses on UCL Discovery, where UCL Press’s titles are stored, were very encouraging.

Now, just over eight months since UCL Press’s first titles were published, it is a good moment to reflect on what has been achieved in that time. The total download figures for eight books in eight months has now reached nearly 16,000 copies in over 150 countries. That number might not mean much out of context, so it is interesting to look at the figures for the individual books and the length of time they have been published:

With typical print sales for scholarly monographs now often estimated at around 200-500 copies worldwide, and the difficulties of access to print books in some parts of the world, open access can clearly be seen to deliver on readership. The reasons for the variance in download figures between the individual books are numerous and can not always be easily pinned down, but can include: the size of the potential market, the promotion undertaken, associated events and anniversaries that help promote the book, and the author’s involvement in promotion.

John Byron, executive director of the Australian Academy of the Humanities, cautioned that ‘a failure to disseminate research will be read as a failure of quality’. The goal of UCL Press and other open access publishers is to disseminate research widely and these figures show encouraging results after just a few months.

This post previously appeared as UCL Press news. 

This post by Laura Haapio Kirk originally appeared on the Global Social media Project blog on 14th March. It has been reposted with permission; statistics have been updated.

Since our launch on the 29th February, the first three open access books in the Why We Post series have been downloaded over 10,000 times! 10,000 downloads in just a month makes for a very happy team. The entire series of 11 volumes will continue to be released by UCL Press over the coming year, so keep your eyes peeled.

News has spread far and wide of our project and its ambitious public dissemination strategy comprising not only of our books, but a free e-course and a website with films and stories from our nine fieldsites. In the past two weeks we’ve enjoyed global media coverage and have been thrilled with the response from learners on our course who come from all over the world.

Press round-up:

English:

The Economist (05/03/2016  print and online): The Medium is the Messengers: A global study reveals how people fit social media into their lives

“These fly-on-the-wall perspectives refute much received wisdom… ‘Why We Post’ thus challenges the idea that the adoption of social media follows a single and predictable trajectory.”

The Economist – (02/03/2016  online): Babbage Podcast: From headers to footies (from 06:33)

“(Why We Post is) the biggest, most ambitious project of its sort.”

BBC World Service – (29/02/2016 radio): World Business Report (from 4:13)

BBC Click (02/03/2016 radio): What is the Point of Posting on Social Media

“… a global snapshot of our relationship with the social media… This is a nuanced picture of a world coming to terms with a rapidly evolving way of connecting, or even disconnecting, with something unexpected pretty much everywhere the researchers looked.”

“What’s really heartening about this study and the research is you see people taking the technology seriously, looking at the things it makes possible, the things that it interferes with, the new forms of social exchange that become feasible when you have smart phones and internet and social networks, actually looking at how it affects us as people. It’s really vital that this work continues… It’s a sense of a discipline emerging, or rather that the discipline of anthropology is properly embracing social media as an important part of human society… What they’re doing is identifying core principles, like the fact that social media can help create privacy. It’s a really important insight and that’s not going to change, even if it’s no longer Facebook, it’s something new.” – Bill Thompson, BBC Technology writer

CBBC Newsround (29/03/2016 TV): Two mentions of ‘footies’ on the morning and afternoon programmes.

BBC World Service – (29/02/2016 radio): World Update (from 8:51)

BBC Radio 4  (29/02/2016 radio): Today Programme (from 2:54:32)

CNN (29/2/2016 online) Social media puts users in the driver’s seat

The Hindu (19/3/2016) Why We Post on Social Media

Times of India (9/3/2016 print/online) Socialising over caste is the new norm in rural India, says global study

Australian Financial review (9/3/2016 online): Is social media all about narcissism?

Spanish:

BBC Mundo (05/03/2016 online): De “Footies” en Chile a “uglies” en Inglaterra, cómo el mundo cambió las redes

BBC Mundo (09/03/2016 online): La artista argentina de Instagram que engañó a miles de personas

Portuguese:

O Globo (07/03/2016 online and print): Pesquisa mostra diversidade do uso das redes sociais pelo mundo

Italian

Wired Italia (29/2/2016 online/print) I social media ci avvicinano alle persone, e decidiamo noi come usarli

Inside Marketing (online) Perché postiamo sui social?

Italy Journal (29/3/2016 online) A era das redes sociais

Chinese

cw.com.tw: 為何我們要貼文？ 自戀、威脅隱私，還是讓人不思考？