Consultancy Opportunity for a Market Analyst or Business Consultant

Summary

Consultancy opportunity for a Market Analyst or Business Consultant to conduct a market analysis for the UCL Knowledge Lab Learning Designer platform and ABC workshops.

Prof Diana Laurillard’s influential Conversational Framework has been turned into practical tools to help design curricula and activities. A team at the UCL Knowledge Lab developed and operates the Learning Designer platform with a daily active user rate in excess of 700, and a team at UCL Programme Development created, runs and produces physical resources for quick-fire ABC Curriculum Development workshops that are in use across the world. Based on our vision to become a global hub for pedagogic design knowledge, we are looking to commercialise both products and need an experienced Market Analyst or Business Consultant to help us identify the commercial potential, inform our next steps towards commercialisation and draft a business plan.

Scope of the work:

• Conduct a thorough market analysis to inform commercialisation strategies for our Learning Designer platform and ABC workshops, including interviews with potential customers.
• Analyse competitor offerings and identify unique features and potential improvements for our products.
• Develop a list of potential clients and research their prioritised needs, for example through interviews.
• Collaborate with the team to identify the best way to present the product offer based on insights from potential clients.
• Develop a pricing strategy.
• Contribute to a creation of a business plan including pricing, operations and financial projects.

Required Qualifications:

• Proven experience in market analysis, preferably in the educational technology field across educational sectors, with a focus on Higher and Further Education.
• Strong analytical skills and ability to translate data into actionable insights.
• Excellent communication and presentation skills.
• Ability to work collaboratively in a dynamic team environment.

Budget: £12k plus VAT
Timeframe: Mid-January until 30^th April 2025
Contact: Tim Neumann, Lecturer in Education & Technology, tim.neumann@ucl.ac.uk, +44 20 7907 4653

How to Apply: Please submit your CV and a cover letter outlining your relevant experience and interest in the opportunity and a brief proposal for the work to tim.neumann@ucl.ac.uk by 5pm BST on 6th January 2025.

We look forward to your application and the potential to have you join us in shaping the future of learning design.