The myth of apathy (behaviour change from the inside out)
By news editor, on 4 December 2012
Written by Jenny Love, PhD student at the UCL Energy Institute.
The several hundred-strong audience attracted by Renee Lertzman of Royal Roads University bore testimony to our desire to effect ‘behaviour change’ in our society with respect to environmental protection.
It is a phrase that is used by many of us without an understanding of the people we are trying to effect change in. Renee, as a psychosocial researcher (this discipline addresses psychological development in, and interaction with, a social environment), brought us an insight into how people create meaning for themselves in a time of environmental degradation.