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The myth of apathy (behaviour change from the inside out)

news editor4 December 2012

Written by Jenny Love, PhD student at the UCL Energy Institute.

The several hundred-strong audience attracted by Renee Lertzman of Royal Roads University bore testimony to our desire to effect ‘behaviour change’ in our society with respect to environmental protection.

It is a phrase that is used by many of us without an understanding of the people we are trying to effect change in. Renee, as a psychosocial researcher (this discipline addresses psychological development in, and interaction with, a social environment), brought us an insight into how people create meaning for themselves in a time of environmental degradation.

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