Penguin at UCL

Last week, the UCL Centre for Publishing welcomed Tom Weldon, chief executive of Penguin.

Speaking to an invited audience of UCL Publishing and English post grad students, we were treated to a fascinating discussion of the changing publishing landscape from the view of perhaps the most iconic publishing company in the world.

Tom talked about how digital technologies were allowing publishers to think beyond the format of a book and concentrate on content and user experiences instead. He discussed some apps Penguin had developed for their children’s lists, perhaps the most dynamic area of digital publishing at the moment.

Penguin also announced a new graduate training scheme for 2012.