The launch of Why We Post

After years of work and planning, we have today launched Why We Post, which represents the results of our project.

This includes three books, as part of a series published by UCL Press, all of which are Open Access and completely free to download.

How The World Changed Social Media is a summary of the findings of our ethnographic research undertaken in eight countries around the world. This is complemented by two full-length monographs Social Media in an English Village and Social Media in Southeast Turkey. Monographs from our other field sites will be published in the coming months.

In addition to this, the results of our project are being unveiled on a new ‘Why We Post’ website, with over 100 videos on our dedicated YouTube channel, as well as via a free e-learning course in English on FutureLearn, at and in seven other languages at UCL Extend.

We’re delighted to get to this stage, and are excited to finally be able to open up the discussion of our research findings with the greater public.