The 2012 Entrepreneurship Guest Lecture Series kicked off on 12 January with Simon Calver, CEO of Lovefilm.

UCL Classics student Carolina Mostert summarises the talk below.

Simon Calver has an interesting story and CV for an entrepreneur. Since he was a child, the atmosphere around him was ‘entrepreneurial’, as his family owned a supermarket chain.

At university, he studied Computer Science and worked as a consultant for Deloitte. During his employment at Pepsi, he launched Pepsi Max and was Head of Sales in New York. Later on, he worked for Dell and for Riverdeep.

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