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Taking Why We Post to China

By Daniel Miller, on 12 October 2016

Taking Why We Post to China

Although the Why We Post project is primarily an attempt to study the use and consequences of social media, there were other broader aims. Particularly, the hope that the project would show that while the discipline of anthropology might have originally developed for the study of tribal peoples or ethnic minorities, it is also the most effective means of understanding a global, contemporary and highly dynamic phenomenon such as social media. This would be an especially important message for the largest population of the world, China, where anthropology retains a rather conservative position within the university systems and there is a real chance that it will not survive let alone take its proper position as an effective and vanguard approach to the contemporary world.

As it happens, it is hard to think of two more effective means of making this point than our two books on social media in China. In particular, Tom McDonald’s study in rural China has a consistent narrative about how even such small rural towns are actually thoroughly imbued with digital transformations and tend to have better connectivity today than the village he comes from in Yorkshire. It is a still clearer point for Xinyuan Wang who effectively demolishes most stereotypes about Chinese society – for example the commitment to education and kin – by showing the distinctive nature of not some small exception, but the 250 million Chinese represented by her study of new factory workers. The comparison between these two books, Social Media in Rural China and Social Media in Industrial China, showcases the diversity of contemporary Chinese society and how can we better grasp the nuance and depth of a changing society through a contextualised understanding of the evolving nature of Chinese social media.

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To share our findings we organised a trip to four major centres (Hong Kong, Guangzhou, Beijing, and Shanghai) and nine separate institutions. At a major anthropology and sociology department such as in Hong Kong University, Sun Ya-sen University in Guangzhou, and the Chinese Academy of Social Science in Beijing we could highlight our key point about this potential for anthropology itself in working with dynamic and shifting new media. But it was equally important to talk to Communication Departments such as at the Baptist University of Hong Kong, the Chinese University of Hong Kong, and the Communication University of China in Beijing so that students in that discipline were exposed to the potentials of ethnographic fieldwork. Our audiences ranged from arts and humanities at NYU in Shanghai, to philosophy students in Fudan University of Shanghai. We also visited the People’s Press who had published Xinyuan’s translation of the Digital Anthropology book and where I realised that my fellow authors included both the present and all the past presidents of China.

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We carried out a live online book launch from Hong Kong (which you can watch again here) and opened an exhibition about the project at Hong Kong University where Tom now teaches. We also made sure that all the films on the Chinese version of our website were stored on UCL servers, rather than on YouTube which is blocked in China, so that students in mainland China could access them. Our trip attracted interest from Chinese local media including two of the largest Chinese online news agents, PengPai news and Tencent News, as well as the most popular English TV channel in Shanghai, Shanghai ICS, helping our message to reach more than ten thousand Chinese people within a few days.

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On a more personal level there were two striking responses. One was the delight of audiences when they realised that Tom would be lecturing in Chinese which was important to convince them that he could be an effective fieldworker in China. The other was the way young female students were clearly inspired by the elegant and articulate but also poignant presentation by Xinyuan and they made clear that they didn’t just want to emulate our way of working, but saw her as a model for what women in China could become in the future.

This post, by Daniel Miller, originally appeared on the Global Social Media Impact Study blog and is reposted with permission.

Open Access Drop-In Session for UCL Staff

By Alison Fox, on 10 October 2016

The UCL Open Access Team and UCL Press would like to invite all UCL staff to a drop-in session to find out more about open access options and support available at UCL.

Find out more and register your interest at uclopenaccess2016.eventbrite.co.uk

15:00-16.45 Drop-in Session

Drop in to meet the Open Access Team and UCL Press to learn more about the HEFCE mandate for REF2020 and publishing with UCL Press, the UK’s first fully open access university press.

Staff from UCL Open Access and UCL Press will be on hand to show you:

  • How to upload your paper to RPS for REF open access
  • The process of applying to have gold APCs paid for by the UCL OA funding
  • How to promote your book/journal via social media
  • The submissions process to publish a book with UCL Press
  • Display of UCL Press books published so far

16.45-17:00

Presentation for the 10 millionth download from UCL Discovery to Professor Daniel Miller (UCL Anthropology).

17:00-18.30 Speakers and book launch / drinks reception

Speakers

  • Andrew Morris, Honorary Fellow at UCL IOE, and author of Why Icebergs Float: Explaining Science in Everyday Life.
  • Nicholas Gold, Senior Lecturer, Department of Computer Science

Find out more about the impact of open access publishing on the careers of guest speakers, and about UCL’s leadership in the open access arena.

Join UCL Press for the launch of Why Icebergs Float: Explaining Science in Everyday Life, a brand new open access book that explains how science can solve life’s mysteries. 

Why We Post Tour of Chinese Universities

By Alison Fox, on 12 September 2016

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Today’s guest post is by Xinyuan Wang, author of Social Media in Industrial China

Between 12th-24th September 2016, Professor Daniel Miller and two researchers on the Why We Post project, Tom McDonald and Xinyuan Wang, will give a series of talks about the findings of the project at nine top universities in HongKong, Guangzhou, Beijing, and Shanghai. This China tour also include the launch (13th September) of the two newly released open-access books: Social Media in Industrial China (Wang, 2016) and Social Media in Rural China(McDonald, 2016). If you can’t be with us in Hong Kong, do join our live-streamed launch and put your questions to the authors.

China was the only country in the Why We Post project with two research sites. One of the reasons for this was because China maintains a greater degree of separation and autonomy in their use of popular digital media when compared to the rest of the world, therefore a global comparative study of social media required close scrutiny of particularly Chinese forms of social media such as QQ, WeChat, and Weibo.

The project includes a considerable amount of material on China such as the two newly released open-access books by UCL Press; one of the five weeks of the Anthropology of Social Media e-course; and a series of films set in the Chinese fieldsites. All of our short films (more than 100) about the uses of social media from our nine field sites have Chinese subtitles, and ourwebsite and e-course are both available in Chinese. Bringing an anthropological understanding of Chinese social media in the context of a comparative study back to China is a big commitment the project’s ultimate goal of turning global research into free global education.

Despite there being Chinese universities that teach anthropology, they have tended to see anthropology as a discipline that deals mainly with minority populations. We believe that the more a population becomes modern and urban and indeed digital, the more we need anthropology. This is because most of life now happens in the private sphere. In a little village perhaps it’s easier to see what’s going on from a surface glance. In a modern city where everyone goes to their own private home after work it is much more difficult. So you need research that is not afraid to follow people into the places where they actually live, which may be inside their smartphones, their social media profiles, as well as inside their homes. Otherwise we will not understand the modern world at all. Asking people questions via superficial surveys is not enough. Anthropologists spend many months living with people in order to be sure they understand what is really going on.

We believe that digital technologies including social media may be more formative of life in China than in almost any other country. While China has great and honourable traditions, the development of what we think of as modern China is relatively recent and relatively fast, taking place at the exact same time that new digital technologies are becoming an integral part of people’s lives. So whether we’re talking about the infrastructure of new cities or the spread of inexpensive smartphones, digital technologies are ubiquitous to the new China, and this means it is particularly important to understand their use and their consequences from a deep and engaged anthropological approach.

We hope that this China tour will introduce digital anthropology as a research tool to the Chinese academy. It is also hoped that the debates and talks will help to formulate key questions for future study within Chinese anthropology. We hope that China will play a key role in these future studies commensurate with its importance as a modern population that is embracing every form of new digital technology, and hopefully also embracing anthropology as the best means for observing and understanding their consequences.

The table below contains details of the talks in this China tour. For further updated information (in Chinese) please see here: http://uclwhywepost.isitestar.vip

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About the Author

Xinyuan Wang is a PhD candidate at the Dept. of Anthropology at UCL. She obtained her MSc from the UCL’s Digital Anthropology Programme. She is an artist in Chinese traditional painting and calligraphy. She translated (Horst and Miller Eds.) Digital Anthropology into Chinese and contributed a piece on Digital Anthropology in China.

 

This post originally appeared on the Global Social Media Impact Study blog. It has been re-posted with permission.

What we learnt at El Pub: The 20th International Conference on Electronic Publishing

By ucylpen, on 4 July 2016

In early June I attended ‘El Pub: The 20th International Conference on Electronic Publishing’, hosted by the University of Göttingen. The conference brought together publishers, librarians, archivists and researchers to discuss the current – largely European – landscape of electronic scholarly publishing.

Although the papers varied greatly, open access was the dominant theme across the panels. The ECRs, in particular, spoke of a policy-driven need to make government-funded research available to the public without exception. They also spoke of the well-known predicament ECRs face in deciding where and how to publish. Many have the desire to share their data and reach a wide audience via an open access platform, yet their fear of the data being misappropriated – not necessarily for commercial means but by other researchers who might use it to write ‘better’ papers – is a growing concern.

Furthermore, they expressed frustration that their career progression is dependent upon publishing in subscription journals with high impact factors, which they feel is a system designed to undermine the feasibility of open access. This system can only be broken when open access journals have built up enough traction to compete with the high impact journals, or when a universal method of quality assessment emerges to replace the metric-intensive scale currently employed.

1st Birthday Party for UCL Press

By Alison Fox, on 24 June 2016

Today’s guest post is posted on behalf of Paul Ayris, Director of Library Services at UCL and CEO of UCL Press.

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16 June 2016 was an auspicious day for UCL Press. This was the day when we held  a Birthday Party to celebrate 1 year of publishing activity.

100 people accepted the Press’s invitation to join them at the Party, which was held in Waterstone’s Bookshop. The Guest of Honour was Professor David Price, who spoke of his pride that UCL has established such an innovative publishing programme. UCL Press is the first fully Open Access University Press in the UK.

Following David Price’s speech, I gave a brief summary of the achievements of the Press in its 1st year of operation – over 30,000 downloads in over 160 countries. This is an amazing record for a young Press in its 1st year. I admitted that establishing the Press was my idea, but that it had needed the insight, expertise and support of very many people to make it happen. That the Press has achieved so much so quickly is really a testament to all their hard work.

The audience was then entertained by 6 UCL Press authors, who told us what they felt about working with the Press and why they had chosen UCL Press as their publisher. I was struck by two things. First, a number of authors who have published with us said they wanted to publish with us again. That is real praise. Second, some speakers spoke about the textbooks which they are publishing with UCL Press. I had a long talk with Deepak Kalaskar from the Royal Free about his forthcoming (July 2016) Textbook of Plastic and Reconstructive Surgery. Commercial publishers have been slow to offer textbooks as digital textbooks, let alone Open Access textbooks. In its work on developing an Open Access digital textbook model, UCL Press is being truly innovative.

The audience toasted the 1st year of the Press, and wished it well in the next 12 months, with glasses of Prosecco. Cup cakes with the UCL Press logo iced on the top crowned a generous finger buffet, which was well received by those attending. The evening bodes well for the growing success of UCL Press.

Paul Ayris

Director of UCL Library Services & CEO UCL Press

Audio and Audio-Visual Academic Book of the Future

By ucylpen, on 23 June 2016

On 23 May I was invited to speak at the ‘Audio and Audio-Visual Academic Book of the Future’ event, a symposium hosted by the British Library. The event was convened by Steven Dryden, a sound librarian at the BL, and aimed to bring together publishers, librarians and researchers to discuss the use of audio-visual content in scholarly books. I presented alongside two other speakers: Richard Mason, a novelist who showcased his new co-venture, Orson & Co, a platform that publishes audio-visual books, and Rebecca Lyons, who provided an overview of the Academic Book of the Future project, which she co-investigates.

Following the three presentations, the group engaged in an open discussion where all delegates reflected on their experiences of working with AV content in their careers or in their research. One question, which was pertinent to those attending from the BL, was on the issue of archiving: how do we determine which version of a book is the original when it is published simultaneously in different formats? Are ISBNs enough to identify each version, and how realistic is a future in which copyright clearance will be required for multiple e-formats even though print rights are challenging enough for authors to secure?

The floor was offered to a number of the ECRs in attendance who discussed their practice-based research and collectively emphasised a need for broader publishing options. They also raised the issue of attribution and lamented the difficulty of describing their contributions to online platforms and non-traditional forms of publishing. It was agreed that continued collaboration will be required between authors, publishers, librarians, archivists and coders to build a future in which AV content can be welcomed as a critical component of online publishing rather than viewed as an awkward luxury.