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Using LinkedIn Effectively

By Manpreet Dhesi, on 27 October 2015

This blog post orginially appeared on the QM Careers & Enterprise blog

When used effectively LinkedIn can be a really useful tool to help you find your perfect job

The use of social networking sites like LinkedIn are increasingly important in recruitment. LinkedIn is a professional networking site, where you can fill out your educational background, work history, skills and interests. Far more than an online resume, LinkedIn is a very rich, customizable, multi-faceted personal branding platform. There are tens of thousands of professionals on this site, with whom you can connect as individuals or via interest groups. It is becoming increasingly important to manage your personal branding online; with a smart profile and well-honed strategy, LinkedIn can become your powerful partner in long-range personal branding and career management.

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When getting started with LinkedIn:

  • Don’t be tempted to use LinkedIn as a professional Facebook page. Only write appropriate updates and comments.
  • Have a profile image. A professional headshot is recommended.
  • Complete your profile. Make it easier for people to find you by including your name, location, education, skills and experience.
  • Add connections. Begin by searching for people you already know.
  • Get recommendations and endorsements. Ask people who have worked with you to give you a recommendation or endorsement.
  • Participate with groups. Become an active member of groups, share content and engage.
  • Update your information regularly, you never know when recruiters might be looking at your page.

Top tips for using LinkedIn to network

  • Find the right people: Search for companies and job titles that you’re interested in.
  • Ask for help and be clear: Ask something specific like, ‘I’d like to know how you started out in your chosen career?’
  • Personalise: Why are you reaching out to this person? Do you have a shared connection or admire their career path?
  • Be considerate: Understand that time is very important and explain that you’d really appreciate as little as 10 minutes.
  • Follow up: You might not hear back straight away, but do politely follow up about two weeks later.

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