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The Infinite Game of Disinformation

Alex Shepherd15 October 2020

Alex Shepherd (@palexshepherd) is a nationally recognised subject matter expert on disinformation. He has delivered talks on the subject at the University of Oxford and the University of Cambridge, and has actively engaged with representatives from the UK government’s Sub-Committee on Disinformation. He is currently a senior AI researcher at Oxford Brookes University and a Digital Technologies and Policy MPA candidate at UCL STEaPP. 

Disinformation is one of the most important issues we face today, not only due to the massive social impact and disruption it creates globally, but also due to its exceptionally robust nature. This blog post, inspired by the tweetstorm “Some thoughts on disinformation”, attempts to explain disinformation’s robustness through the lens of game theory and analysis of technology trends.

Man using tablet to view fake news website

The concept of infinite games and finite games was popularised by Simon Sinek in his book, The Infinite Game, and at a keynote speech he delivered at a New York Times event. The book was influenced, in part, by James P. Carse’s book Finite and Infinite Games, which in turn was influenced by basic game theory.

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