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Soft Power: Cats, Branding and the Ukrainian Far-Right

Lisa JWalters20 June 2019

Author: Michael Cole (@NotTheMikeCole), Early Stage Researcher for the UCL SSEES-led FATIGUE project

“There are three secrets to successfully interviewing gangsters,” declared the keynote speaker. “First, convince them your work is irrelevant. You’re an academic, that’s usually not too hard”. “Second”, he continued, “is alcohol. If you can hold your drink, you’ll usually win respect and get them to talk”. And the third trick: “Have a cute dog”. I was attending my first major political science conference since starting a PhD. Three days packed with panel discussions, roundtables, keynotes and fried breakfasts to really get my teeth into. As a relative newcomer to the field I was more than keen to soak up any drops of wisdom that those who’ve been in the game for a while had to offer. But something about his advice didn’t quite sit right with me.

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