A Colour A Day: Week 18
By Ruth Siddall, on 26 July 2020
A Colour A Day Week 18: 20th-26th July
Jo Volley writes…..
Fluorescent color is seen 75 percent sooner than conventional color! Flourescent color is three times brighter than regular color! Your eyes go back to fluorescent colour for a second look 59 percent of the time! DayGlo promotional material, 1930s
The American Chemical Society designated the development of DayGlo Flourescent Pigments by the Switzer brothers as a National Historic Chemical Landmark in a ceremony in Cleveland, Ohio, on September, 8, 2012.
7 Kremer fluorescent pigments bound in gum arabic.