By Rachael Sparks, on 3 May 2011
Archaeology sounds so glamorous – well, it’s an ‘ology’, after all, and it’s got an impressively archaic diphthong in it (unless you go for the tragically dull American spelling of the word). The word conjures up images of exotic, far-flung places where on tossing your rugged Akubra hat to one side, you need do no more than lay down a few well-placed trowel strokes before uncovering the long-lost secrets of time itself …. or something of the sort. Those clumsy archaeologists are always stumbling over something. But you know it’s not all Time Team, right? That one moment of instant fame, on discovering something über-cool, comes at the end of a couple of decades of hard slog, discovering many things that seem interesting to you but may not sing to the rest of the universe in quite the same way. To be followed by months of equally hard slog, dealing with all the subsequent work that object generates. Cataloguing it. Researching it. Publishing it. Publicising it. Correcting all the erroneous things that people go on to write about it, because they didn’t pay attention to what you said about it in the first place. And so on.
The most visible archaeologists are those that are good at the publicity thing. You may not know who they are, but they and their often impressive facial hair become like old friends in your living room. Sir Mortimer Wheeler, who founded the Institute of Archaeology, was a dab hand at dealing with the media. He used to make regular appearances on Animal, Vegetable or Mineral, a TV quiz show in which archaeological experts were asked to identify random objects, to the entertainment of their studio audience. Not only was he a superb archaeologist; he also bore a world-class moustache; a sort of Terry Thomas pantomime villain at its best.