Why Pokémon Go is a gift to museums
By Jack Ashby, on 2 August 2016
As a museum person and member of UCL’s Digital Humanities team, I was recently asked to make a brief contribution to an article in The Guardian about the impact of Pokémon Go on museums. I argued that the new smartphone game has been a gift to the museum sector, and I thought I would expand on that here.
Since it was released in the UK last month, Pokémon Go has been nothing short of a phenomenon. It is impossible to walk down a street and not spot people gazing at their screens as they try to catch digital creatures or stock up on supplies as they pass Pokéstops. It is the Pokéstop aspect of the game that I believe is the gift that museums have been given.