This term our research team has been teaching a completely new Master’s module on the Anthropology of Social Media at UCL, with many of the students taking the module being from our fantastic MSc in Digital Anthropology.
In addition to incorporating the results from our own research in each of our fieldsites into our teaching, the students have been doing their own research on social media through mini-practicals taking place every week.
Last week, I wanted the students to experience QQ themselves, to get a feel for the platform, and to get a chance to see and think about how Chinese people interact on these platforms. In order to do this they joined a QQ Group and had a chance to communicate with English-speaking Chinese students in Beijing.
It was really interesting to see the two groups interact – albeit in very different ways – and it seemed from our conversations in the seminars that many people found examining the differences between QQ and non-Chinese social media platforms a useful starting point to think about Chinese practices in communication, social relationships and culture.