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On what a blog can do

By Tom McDonald, on 2 May 2012

Woman wearing veil using smart phone

Photo: Ikhlasul Amal (creative commons)

It is incredibly exciting to write the first post for the blog for the UCL Social Networking Sites & Social Science Research Project, not least of all because with this blog, just like with this project, we have little idea of what it will develop into. Of course, it is our intentions and ambitions that have propelled us to create this space in the first place, so we have formulated at least some initial thoughts of what this blog might become.

We would like to think that the blog would provide a commentary and analysis of some of developments in the Anthropology of Social Networking as they occur, presenting particular papers or findings to those interested in this topic. Hopefully it would provide a valuable addition to the website in terms of a place where researchers could gather new ideas and inspiration for their own research.

The blog might also give us the opportunity to disseminate social networking research in new ways. Many people, whether  or not they happen to be anthropologists, have somewhat of an inkling of the tremendous effect that social networking is having on humankind. As we enter a period where disseminating research to wider audiences becomes ever more important, we may be able to ask how blogging might provide an opportunity to share our results with people who may not otherwise come into contact with anthropology? While traditional media outlets appear to be in a state of decline (and typically gave little affordance to anthropological studies anyway), and academic anthropological journals (with some notable exceptions) remain accessible only by means of expensive subscriptions or through university libraries, could it be that blogs offer a useful in-between space through which we can experiment with different kinds of writing to reach out to audiences?

Also, a blog could be considered as a form of social networking in and of itself. This blog will have the opportunity for readers to leave comments and we of course welcome debate and feedback to posts. There are fast-developing plugins and interfaces that link blogs with social networking sites such as Twitter and Facebook. One could envisage that blogs might open up parts of the research process that remain hidden from many: meetings, solitary fieldwork or discussions. Research is often a collaborative endeavour, could blogs provide an opportunity to throw problems or discussions out to an altogether different set of people to solicit further opinions, helping to iterate and develop our research?

Finally, maybe a blog could just be a place to share. Claude Levi-Strauss commented that “anthropology is, with music and mathematics, one of the few true vocations”. Undertaking anthropological research is an all-consuming, exhilarating, exasperating, exhausting, tear-jerking, laugh-making and life-affirming endeavour, and if a blog could encapsulate at least some of those feelings we personally think it would be no bad thing.