X Close

Global Social Media Impact Study


Project Blog


Things that never appear on Facebook

By Juliano Andrade Spyer, on 4 October 2013

2013-08-20 17.42.01

Photo by Juliano Spyer

On one morning, towards the end of last year, my research assistant here in Baldoíno (our Brazilian fieldsite) a 25 year old college student, was approached by a friend who asked if she had heard of ‘the murder’. About one hour earlier the body of the murderer had been found and taken out of the river. He was the father of four children, a quiet man who killed his wife due to jealousy and shortly after committed suicide. My assistant told me this story as an example of the types of information that spread quicker through face-to-face contact than through digital media – which, here, translates to Facebook. But this story eventually arrived on Facebook and was openly discussed.

I started thinking about the speed at which information is transmitted at the beginning of my fieldwork when another young informant mentioned how surprised she was at the knowledge her mother had about things that happened in the community. ‘I’m the one who’s on Facebook’, she told me, ‘but she knows much more that I do’. Everything her mother hears come from her trusted network of friends and family members. I want to argue that my initial ethnographic evidence suggests that face-to-face communication is more efficient because there are certain types of information that does not arrive at Facebook at all (or at least not to its public spaces of communication).

About a month ago, a truck had been improperly parked in Baldoíno’s main street. While the driver was unloading goods, the vehicle started to roll down the road and hit two children. Both were taken to the hospital with severe injuries. One of them, a nine year old girl, lost part of her arm as a consequence of the accident. This happened in the early morning while children and teenagers were walking to school. Teens are the most active users of technology here and one of the things they love doing is taking photos and recording videos. On that day, the village looked like a contained but tense swarm of bees as people formed small groups on the streets to exchange information about the accident, what caused it and who was responsible for it. But surprisingly, not one bit of this event made it to Facebook.

So, how come certain events arrive at Facebook and others don’t?

The day of the accident with the truck, I passed by a store where a trusted research participant works. The moment I came in, a police officer and the truck driver were leaving the store after discussing with her about what she had witnessed. After they left, she told me: ‘It is true, I wasn’t here at the time of the accident, but even if I had been, I would’ve said the same thing, that I didn’t see anything that happened.’ Then she developed her argument explaining she knew the driver, and that he is from the village and is friends with “dangerous people”. She does not feel that the police will protect here. The police won’t prevent a criminal from attacking her or someone from her family out of vengeance, so ‘we must know when to be quiet’, she concluded.

The logic about the spreading of information is that potentially hazardous news must be kept in the domain of verbal conversation (which likely includes some direct chatting on Facebook using it’s ‘messages’ function). This solution allows the person to participate on the network of communication without leaving traces of the exact information or opinion she or he shared. Things that are not threatening but equally violent such as a passionate murder can be used openly on Facebook because the subject is of collective interest and will increase the attention given by peers and other people from the same community.

5 Responses to “Things that never appear on Facebook”

  • 1
    JohnPostill wrote on 5 October 2013:

    Great story: Things that never appear on #Facebook http://t.co/u0axBJH2Nl #ethnography #socialmedia #anthropology via @DannyAnth

  • 2
    AnthroCentrist wrote on 5 October 2013:

    RT @JohnPostill: Great story: Things that never appear on #Facebook http://t.co/u0axBJH2Nl #ethnography #socialmedia #anthropology via @Dan…

  • 3
    metahysterical wrote on 5 October 2013:

    things that never appear on facebook http://t.co/mGixZerANU

  • 4
    JErhart wrote on 5 October 2013:

    RT @JohnPostill: Great story: Things that never appear on #Facebook http://t.co/u0axBJH2Nl #ethnography #socialmedia #anthropology via @Dan…

  • 5
    hahhh wrote on 5 October 2013:

    RT @JohnPostill: Great story: Things that never appear on #Facebook http://t.co/u0axBJH2Nl #ethnography #socialmedia #anthropology via @Dan…