By Paula Morgenstern, on 6 March 2013
Whatever it may be you want to reduce, suppress or get rid of – expect the REBOUND.
This goes for a desire to feel loved after a recent breakup as much as for unwelcome thoughts of consuming yet another chocolate bar while on a diet. This goes for body builders who worry about rebound effects on their thirsty bodies from post-competition binging. And for land masses that were depressed by the weight of the ice during the last glacial period.
Unfortunately, it also goes for energy savings.