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Transmedia Storytelling: Activating Urban Learning for Slum Upgrading

By ucfurti, on 9 May 2019

By Dr. Catalina Ortiz and Gynna Millan


A research collaboration between The
 Bartlett DPU staff, UN-Habitat, United Cities and Local Governments (UCLG), Habitat International Coalition (HIC), Cities Alliance, the Municipality of Medellin and six grassroots organisations part of Movimiento de Pobladores and Sandelion – a local transmedia production organisation- to co-design a digital platform that helps to learn about slum upgrading strategies.

For a Spanish version of this blog click here

Graphic recording of the workshop ‘Co-designing a transmedia storytelling platform’. Drawn by Melissa Avila (@MelissaDibuja)


Learning across cities is vital to building cities ‘that leave no one behind.’

Global slum dwellers have grown on average six million a year since 2000, and by 2030, about 3 billion people will require proper housing (UN-Habitat 2014). Leilani Farha, the UN Special Rapporteur on adequate housing, expressed to the UN Assembly that “the living conditions in informal settlements are one of the most pervasive violations of human rights globally and yet this is being ignored by most and exacerbated by many” (2018:1). In this context, slum upgrading “remains the most financially and socially appropriate approach to addressing the challenge of existing slums” (United Nations 2014:15). World leaders have committed to ensure ‘access for all to adequate, safe and affordable housing, basic services and to upgrade slums’ as well as to ‘strengthen global partnerships to support and achieve the ambitious targets of the 2030 Agenda’ (UN Habitat, 2016). Following this, SDGs 11 and 17 as well as the UN-Habitat New Urban Agenda highlight the need for people-centred approaches and peer learning platforms as crucial preconditions to engage stakeholders across cities to implement international agendas locally, particularly about Slum Upgrading Strategies (SUS).

Even though learning about SUS across cities is imperative for urban governance and planning in contemporary cities, how such learning occurs and the types of knowledge that are valued, documented and circulated have been less scrutinised and understood. The research project “COiNVITE: Activating Urban Learning for Slum Upgrading” financed by the Bartlett ECR-GCRF, led by Dr Catalina Ortiz  -@CataOrtizA- and Gynna Millan -@Gynaji- (PDRA) at The Bartlett Development Planning Unit (DPU) aims at finding alternative spaces and methodologies to recalibrate the debate on slum upgrading policies and the role of the circulation of urban knowledge across cities through new visual and digital tools. To achieve this, COiNVITE will deliver the prototype of a Transmedia Storytelling Platform co-designed by multiple urban actors.

International workshop in Medellín with the new actors alliance. Photo by Sandra Tabares

Transmedia Storytelling for Learning

Storytelling has been as a powerful tool for planning practitioners to connect with more human-centred approaches to urban development. Storytelling is emerging as a key tool to raise public awareness (Anderson & McLachlan 2015; Cities Alliance 2018), policy advocacy (Davidson 2017, Brown & Tucker 2017) and peer to peer learning (Hara 2008, UCLG 2018) since generating emotional connections is essential for triggering social change. In this light, urban planning in itself has been described as a ‘performed story’ (Sandercock 2003:13) and storytelling in the field has received recent attention as a means for persuasion and empowerment (Sandercock 2003; Throgmorton 2007; van Hulst 2012; Mager & Matthey 2015; Olesen 2017; Devos et al. 2018). In sum, storytelling helps to foster empathy, to understand the meaning of complex experiences and to inspire action.

With the rise of the digital era, new digital technologies at hand have redefined the way we tell, connect and engaged with stories. The world of entertainment and the field of media and communication studies have framed the emerging strategies of communication as Transmedia Storytelling (TS). Transmedia implies using multiple channels to tell a story from different angles in a coordinated and unified way. It also offers as an expansive and immersive experience using multiple platforms where each media provides a unique contribution to the development of stories (i.e. community radio or newspapers, WhatsApp, Instagram, cartoons, etc.). This new way to engage with storytelling is “by nature fluid and fragmented… in transmedia, meaning changes with exploration… this suggests that knowledge is fluid; it changes with time” (Pence 2012:137). In that way, TS offers new avenues to mobilise learning.

In urban learning codified knowledge is more easily expressed since it is written, and tacit knowledge –the one that often communities have- does not travel as well and is more difficult to communicate (McFarlane 2011). Transmedia helps to translate tacit knowledge and make it travel in different formats. Henry Jenkins, who coined the term, argues that TS “is the ideal aesthetic form of collective intelligence”, that is to say, “those new social structures that facilitate the production and circulation of knowledge within a networked society” (2007: 1). That is why, TS, translated into the development and planning field, offers enormous potential for the circulation of diverse urban narratives and alternative tacit knowledges that reside in local urban communities.

Going beyond the ‘best practice’

Urban decision-makers look for best practices to inspire action and speed up effective urban interventions. The research project uses as a pilot case the city of Medellin, Colombia that has been considered a benchmark for urban transformation and social innovation becoming an inspirational case for Global South cities dealing with entrenched violence and informality. Medellin has shown a decisive convergence of extended practices of strategic planning, urban design and architecture, which have focused local state interest and public investments in traditionally excluded peripheral neighbourhoods. These spatial interventions have included expanding the interconnected transit system (i.e. metro, tramway, cable cars, BRT, and so on), the generation of public spaces and the construction of multiple iconic public facilities.

Medellin demonstrates that ‘informal settlements’ of global South cities are sites of urban planning innovation and collective agency, thus challenging orthodox urban planning narratives that argue otherwise. Learning about the conditions under which transformation is possible goes beyond only listening or praising official narratives about success. For this, TS helps to build a more comprehensive picture of the plurality of stories and learnings that have produced the city and the trade-offs of slum upgrading strategies. In this sense, the main objective of the co-designed Transmedia Storytelling Platform is to make visible those alternative –but often ignored– voices, memories, and learning spaces that have disrupted upgrading urban practices. Thus, the project challenges the notion that slum upgrading is an expert-driven and state-led activity by engaging with community-led processes in the epistemology of knowledge co-production.

 

Working group discussions. Photo by Gynna Millan

COiNVITE: Building a strategic learning alliance

‘Convite’ is a word in Spanish that designates the celebration of collective actions that result from solidarity and empathy networks among urban dwellers. In Medellín, ‘Convite’ has been a social, cultural and technological tool to build urban infrastructure at the neighbourhood level with a city scale impact. During a ‘Convite’, learning and knowledge exchange is essential to achieve common goals. In a ‘Convite’ everyone has knowledge and expertise that can be shared and transferred through storytelling and collective practice, something like “doing while telling”. Medellín is a city that has been transformed significantly by urban ‘Convites’. As a result, we named the -digital and social- platform after this meaningful practice.

A key challenge for effective urban learning is the ability to bring together multiple actors operating at different scales and times and who often have confrontational perspectives. Building on this, COiNVITE’s methodological approach was to first established a learning alliance with multilateral agencies and global coalitions –UN-Habitat, Cities Alliance, UCLG, the Global Platform for the Right to the City and the HIC–, along with the Municipality of Medellin, National University of Colombia, Los Andes University, University of Colorado Boulder and several grassroots organisations linked to the social movement ‘Movimiento de Pobladores’ in Medellín, to shape the content of the Transmedia Storytelling Platform and provide their knowledge and expertise in a collaborative way.

On the other hand, one of the significant challenges of assembling a platform for urban learning is the expertise that it requires. This journey cannot be made without the alliances between usual urban actors but neither without a team that can translate urban knowledge into the technicalities that make possible the new digital environments. This is why we collaborate with a local transmedia production organisation – Sandelion Productions @SandelionPro –  an expert on linking co-creation processes, storytelling and transmedia experiences. Creating a transmedia experience is a complicated endeavour, as they involve multiple dimensions such as narrative, cultural and historical contexts (Rampazzo 2013). For Jenkins (2010), this is in part because transmedia represents the intersection between fields that are typically separated. To ‘fast’ prototype a transmedia platform is even more complex as it goes against the long periods that can take generating multimedia material that is this case should be meaningful human centred stories. To overcome this, we partnered with the NGO Mobility / Movilidad that since 2012 has been producing what is now an extensive archive of stories about dwellers’ struggles in Medellin informal settlements. This combination of actors made it possible to assemble a strategic learning alliance to explore the potentials of bringing TS to processes of urban learning.

The exploration of a methodological repertoire and the encounter of the multi-actor alliance took place between the 27th March and 2nd April and was hosted our partners at Exploratorio – Parque Explora and Moravia Cultural Centre in Medellin. The international workshop served as a disruptive action to bring about innovative urban learning strategies for: a) fostering togetherness across partners under the equalising notion of ‘we are urban storytellers’ and bonding through creative thinking activities; b) sensitising about the key learnings on local slum upgrading using character-driven stories; c) experimenting with unconventional methodological tools for creating transmedia storytelling; and d) linking partners’ initiatives working at different scales on slum upgrading to act collectively.

In sum, from The Bartlett, we are leading an effort to co-design a learning TS platform as methodological experimentation to localise critical targets of the Sustainable Development Goals 11 and 17 as well as the UN Habitat New Urban Agenda. COiNVITE will deliver a fast prototype of the platform that will be publicly tested in June 2019. If you are interested in any way about this project, get in touch by email or by following any of our social media channels using @coinvite.

Twitter @COiNVITE, FB StorytellingUrbanLearning y en Instragram coinvite

 

Walkshop around Comuna 13. Photo by @Zootropico films.

References

Anderson, C. R. and McLachlan, S.M. (2015) Transformative research as knowledge mobilization: transmedia, bridges and layers. Action Research, Volume: 14 issue: 3, page(s): 295-317.

Brown,  & Tucker, K. (2017) Unconsented Sterilisation, Participatory Story‐Telling, and Digital Counter‐Memory in Peru. Antipode, Volume 49, Issue 5, 1186-1203.

Davidson, B. (2017). Storytelling and evidence-based policy: lessons from the grey literature. Palgrave Communications, 3:17093, 1-10.

Devos, T. et.al (2018) Valuating narrative accounts in participatory planning processes. A case of co-creative storytelling in Antwerp, Belgium. In: Participatory Design Theory, Routledge, 284 p.

Hara, N. (2008) Communities of Practice, Fostering peer to peer learning and informal knowledge sharing in the work place. Springer 138 p.

Hulst, M. (2012) Storytelling: a model of and a model for planning. Planning Theory, 11(3), 299-318.

Jenkins, H. (2003) “Transmedia Storytelling.” Technology Review.

Jenkins, H. 2010a. ‘Transmedia storytelling and entertainment: An annotated syllabus’. Continuum: Journal of Media & Cultural Studies (24), 6, 943–58.

McFarlane, C. (2011) Learning the city, Knowledge and Translocal Assemblage. Willey-Blackwell, 218 p.

Olesen, K. (2017) Talk to the hand: strategic spatial planning as persuasive storytelling of the Loop City, European Planning Studies, Volume 25, Issue 6, 978-993.

Pence, H. (2012) Teaching with Transmedia. Journal of Educational Technology Systems, Vol. 40(2) 131-140.

Rampazzo, R. (2013) Transmedia Project Design: Theoretical and Analytical Considerations. Baltic Screen Media Review, Volume 1, 81-100 p.

Sandercock, L. (2003) Out of the closet: The importance of stories and storytelling in planning practice. Planning Theory & Practice, 4(1), 11-28.

Throgmorton, J. (2003). Planning as persuasive storytelling in a global-scale web of relationships. Planning Theory, 2(2), 125-151.

UN-Habitat (2014) A Practical Guide to designing, Planning, and executing citywide slum upgrading Programmes, 165 p.

UN Special Rapporteur on adequate housing (2018) Report of the Special Rapporteur on adequate housing as a component of the right to an adequate standard of living, and on the right to non-discrimination in this context, United Nations General Assembly, 24 p.

United Nations (2016) New Urban Agenda, Habitat III Secretariat, 48 p.

Rio 2016: Games of Exclusion

By ucfumdi, on 18 August 2016

Two weeks before the Rio 2016 Olympic Games opening on August 5th, a poll confirmed the vibe felt on the streets[1]: 50% of Brazilians were against the mega event and 63% believed it would bring more harm than good to the city. Against a backdrop of political and economic crises, Brazilians were comprehending that hosting such a party was going to cost a lot. And that they weren’t really invited to join.

 

Protests gained force as the torch travelled throughout the country. Demonstrators managed to extinguish the Olympic flame several times. More often than not, the parade happened alongside protests against poor living conditions. Many of Rio’s public schools have been closed and on strike since March. Hospitals haven’t got the basic materials to function. In July, the governor declared a ‘state of emergency’ due to the state of Rio’s bankrupt situation. In a decree, he established that it was up to authorities to take ‘exceptional measures’ for the ‘rationalisation of all public services’ (i.e. cuts) in order to ensure that the Olympics happened smoothly, as the event has ‘international repercussions’ and any damage to the country’s image would be of ‘very difficult recovery’[2].

Video of attempts to extinguish the torch in protest in the periphery of Rio available on YouTube: https://www.youtube.com/watch?v=70q_FOICM-Y

 

Pretty much the opposite of what the world watched in the beautiful opening ceremony on August 5th, in the ‘preparation’ for the Games citizens watched favelas being bulldozes; Pacifying Police Units trying to silence funk music; the genocide of black youths sponsored by the state; the destruction of a natural reserve for the construction of a golf course; the closing of sports equipment where unsponsored athletes trained; imposed interventions; violence against protesters; corruption; and the absence of a social or environmental legacy for the city.

Jogos da Exclusão

Jogos da Exclusão

 

Resistance

 

The World Cup and Olympics Popular Committee of Rio de Janeiro is an articulation that has since 2010 gathered popular organisations, trade unions, non-governmental organisations, researchers, students and those affected by interventions related to the World Cup and the Olympics for the construction of a critical view of these mega events. Committed to the struggle for social justice and the right to the city, the Committee promotes public meetings and debates, produces documents and dossiers on human rights violations, organises public demonstrations and spreads information.

 

In the first week of August, the Committee organised a series of events in Rio de Janeiro under the title “Games of Exclusion” for the promotion of dialogue, cultural activities and protests (met with violence by the ‘National Force’ currently occupying the streets).

 

As part of the Games of Exclusion, the Brazilian Institute for Social and Economic Analyses (Ibase, in Portuguese) took forward a partnership started with the DPU last year to discuss the Olympic social legacy – or lack thereof – for Rio de Janeiro. Ibase aims to influence public debate for the development of the Rio we want: an inclusive, diverse and democratic city.

 

For the dialogue ‘Housing and Mobility: Connections with the city and impacts in favelas’, Ibase partnered up with community-based organisations from the favelas of Rocinha, Complexo do Alemão, Borel and Providência[3] to debate themes related to transport and mobility within favelas and the latest initiatives, such as the construction of cable cars, funiculars, and the legalisation of alternative modes of transport like vans and moto-taxis. Alan Brum, from the CBO Raízes em Movimento, questioned the priorities chosen by the government when investing over £200,000 in Complexo do Alemão: “Public policies and intervertions without dialogue are for whom? Our priorities are housing and basic sanitation, not a cable car”. The discussion, of course, went beyond favelas’ borders to explore dwellers’ access to the mobility interventions taking place in the city in light of the Games, such as a new metro line, BRTs, VLTs, among other actions.

 

White Elephant

The graffitti “The White Elephant and the Trojan Horse”, by Davi Amen from Complexo do Alemão, illustrated the dialogue promoted by Ibase Photo: Mariana Dias Simpson

 

 

These interventions have a direct impact in housing and public security, continuous sources of concern for those living in favelas. Since 2009, year in which the city was chosen to host the Games, more than 77,000 people were evicted and lost their homes in Rio[4], mainly under the excuse that these communities had to give room to expressways and Olympic equipment. In Complexo do Alemão alone, over 1,700 families are still being paid a ‘social rent’ whilst waiting for the delivery of new housing units. Their expectation, as Camila Santos pointed out during the dialogue, is that the benefit will stop being paid as soon as the Games end and that these family are going to be left empty handed with the state’s empty promises.

 

Since 2009, police forces have also killed more than 2,600 people in the city[5]. According to figures published by Amnesty International, there was a shocking 103% percent increase in police killings in Rio de Janeiro between April and June of 2016 in comparison to the same period in 2015, shattering any chance of a positive legacy to the Rio de Janeiro Olympic Games. “Security cannot come at the expense of human rights and the fundamental principles of democracy”, defended Atila Roque, AI’s executive-diretor.

 

In the morning of August 12th, blood puddles were still visible in the favela Bandeira 2. A 14 year-old died and three people were hurt in a conflict between the police and drug dealers Photo: Carlos Cout

In the morning of August 12th, blood puddles were still visible in the favela Bandeira 2. A 14 year-old died and three people were hurt in a conflict between the police and drug dealers
Photo: Carlos Cout

 

In fact, the urbanisation of all of Rio’s favelas by 2020 was supposed to be the Olympic’s biggest legacy to the city and the most ambitious slum upgrading programme ever implemented. When launching the the Morar Carioca[6] programme in 2010, the city government promised to upgrade all of Rio’s favelas and to promote accessibility, waste management, public spaces and services, environmental protection and eco-efficiency, reduction of density, resettlements and housing improvements – “all with transparency and popular participation”[7]. However, the programme was cast aside by the government in 2013 as if it had never been proposed (and the fact was also completely overlooked by the mainstream media).

 

“What’s Rio’s post-Olympic agenda? We don’t want any more white elephants to show-off policies for favelas. We want to think about the city from the perspective of favelas. Favelas are a constituent part of the city. They present a different paradigm and show that diverse urban spaces may coexist, provided inequities are overcome and adequate living standards are universalised”,  concluded Ibase’s director Itamar Silva.

 

 

“What's Rio's post-Olympic agenda? We don't want any more white elephants and show-off policies for favelas”, questioned Ibase's director Itamar Silva at the end of the dialogue. Photo: Pedro Martins

“What’s Rio’s post-Olympic agenda? We don’t want any more white elephants and show-off policies for favelas”, questioned Ibase’s director Itamar Silva at the end of the dialogue.
Photo: Pedro Martins

[1]    Dafolha, July 2016: http://media.folha.uol.com.br/datafolha/2016/07/18/olimpiada.pdf

[2]    Quotes from the decree.

[3]    Raízes em Movimento (Complexo do Alemão), Rocinha sem Fronteiras (Rocinha), Comissão de Moradores da Providência (Providência) and Agência Internacional de Favelas (Borel).

[4]    Rio 2016: Jogos da Exclusão, Jornada de Lutas, Rio de Janeiro.

[5]    Instituto de Segurança Pública do Rio de Janeiro (ISP/ RJ).

[6]    Morar means “to live”; carioca is an adjective relating to someone or something that comes from the city of Rio de Janeiro.

[7]    SMH, 2011.

 


Mariana Dias Simpson is a DPU MSc Urban Development Planning alumni. She works as a researcher at the Brazilian Institute for Social and Economic Analyses (Ibase) in Rio de Janeiro and has worked with urban issues related to favelas, housing, public policies, poverty and inequality for several years.