I recently started a Masters course at the Open University in Technology-enhanced learning and was pleased to see one of the first references for discussion came from Dr Ian Rowlands who is at the Centre for Publishing here at UCL. The focus was a fascinating 2008 report Information behaviour of the researcher of the future commissioned by the British Library and the JISC about the ‘Google Generation‘ born after 1993 and described by Dr Rowlands as ‘brought up in an immersive, rich and media-interactive culture’.
The report was highlighted again following UCL’s involvement with the recent BBC2 series The Virtual Revolution.
The aim of the report was to find out if there was something ‘qualitatively different’ about this new generation and if so, as they migrate through school, university and become academics and researchers, what should the British Library be doing to cope with those changes. The team analysed a number of websites young people used and identified a distinctive pattern of search behaviour.
In a UCL interview Prof David Nicholas, Head of UCL Information Studies, suggests young users “skitter over the surface of the web rather than going deep into particular areas.. they don’t understand how to evaluate information – they have developed a ‘pick and mix’ mentality”. Of course without longitudinal studies it is hard to say this is really ‘different’. Furthermore the ‘generation’ terminology may be misleading. As Prof Nicholas remarks “adults behave similarly – we’ve all become the ‘Google generation’…it’s the way we all work these days”.
Dr Rowlands presents the research in an Open University webcast The Google Generation A Crisis of Information Literacy?.