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Digital Education team blog


Ideas and reflections from UCL's Digital Education team


Santa uses Grademark.

By Domi C Sinclair, on 20 December 2012

Have you ever wondered how Santa manages to grade the naughty and nice list so fast? Well the answer is technology! Just like many academic staff he uses Grademark, and very efficiently at that.

The text accompanying the video, posted by Turnitin on the video sharing site Vimeo, reads:

‘Every December, millions of children around the world write letters to Santa, explaining how they’ve been good boys and girls and letting him know what they want to see under their trees come December 25th.

Over the years, the number of kids sending him letters skyrocket. His mailbox was flooded and he found himself buried in letters, unable to respond to all of them.

One day, a little elf told Santa about Turnitin—how he could use it to accept submissions from the children, check the letters for originality, give immediate feedback, and even use rubrics to help determine if they’ve been naughty or nice. So he gave it a shot.

Share this video with your colleagues, especially the ones that look like they’ve been in an avalanche of essays.’

Watch the video and see how Santa does it.

How Santa grades millions of Christmas letters

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