As academics, we seek to disseminate our research findings, which generally means publication in a journal. However, we would like our work to be better known, so press releases are prepared and you hope some newspaper somewhere will take notice (and that they don’t garble the results too much).
I’m a co-author on a paper on habit formation that has just been published in the European Journal of Social Psychology. The study was by Phillippa Lally as part of her PhD supervised by Prof. Jane Wardle. (Jane supervised my PhD many years ago, which is how I got involved in assisting with the analysis.)
The study was covered by The Daily Telegraph here, with a write-up that explains the science well. But we’ve also gone international with coverage in The Times of India, two newspapers in Ukraine and in Komsomolskaya Pravda, the best-selling paper in Russia. This may seem like an odd spread, but it serves as a reminder of how newspapers work. As Nick Davies discusses in his seminal book on modern journalism, Flat Earth News, given the pressure to generate stories in a competitive market, you see stories being recycled from one paper to another. So, once one paper has covered the story, it becomes much more likely that others will as well. This presumably explains the concentration of coverage in Russia/Ukraine.
Komsomolskaya Pravda is a venerable institution, first published in 1925, but today, it’s a tabloid, and with a tabloid attitude to illustrating articles. So how do you illustrate an article about habit formation? Well, go here and look, and you can see the answer is with a Picasso and a lolcat. Quite what Picasso’s “Two women running on a beach” has to do with the subject, I’m not certain, but I suppose the drunk cat makes more sense…
Dr Henry Potts
PS: If you don’t know what a “lolcat” is, try here or here.