FutureBook 2014 (part 2)
By Caroline A Murphy, on 19 November 2014
Here’s some key information taken from the FutureBook conference 2014 by Rachel Mazza (@mazzie191)
Sidebar #1 A few figures from the presentations…
- The biggest growth in ebooks, predicted by Nielsen global survey trends, is in nonfiction and children’s
- According to the same survey, fiction ebook sales are plateauing
- Between the US and UK, 30% of publishing is English language based
- A growing number of younger people (16-24 age group) are now purchasing ebooks
- However age 45+ is still reading the most ebooks
- More males are also starting to purchase ebooks
- 27% of UK consumers buy both ebook and print
Sidebar #2 Unbound
The company Unbound is doing something interesting. Co-founder and CEO Dan Kieran explained that Unbound puts the power into the hands of readers via crowdfunding an author. Once the goal is met, the author will write the book and once completed it will be published by Unbound in ebook or for print-on-demand. This idea is fascinating because it allows authors to know if there will be interest in a book before time is spent on it and they can see exactly how large their audience is. However, can Unbound provide the visibility for the author and longevity for their work that traditional publishing can? I regret not having the opportunity to ask if any publishing houses have contracted any of the authors whose works were funding through to publication. It’s definitely something to check out: http://unbound.co.uk
Sidebar #3 Publishing subscription model
There seemed to be some disagreement between the speakers as to whether or not subscription was something consumers were interested in.
Senior Publicity and Digital Campaigns Manager of Headline Ben Willis believes subscriptions are a great business decision. Tom Weldon, CEO of Penguin isn’t convinced subscription is what consumers are after since many do not re-read.
For further info on the matter: http://www.thebookseller.com/news/tom-weldon-book-readers-don’t-want-subscription
Sidebar #4 Hack Pitches and Big Ideas sessions
Companies and creative individuals had the opportunity to share their plans for innovating the publishing world.
-The winner of the Hack Pitch was “Voice” – an organization that developed an X Factor style contest with the winner receiving a contract to read for an audiobook. Contestants submit clips of themselves reading selected passages and people can vote on whose voice they enjoy listening to the most.
Some people to follow on the good ‘ol Twitter:
@marissa_hussey (Marissa Hussey—Digital Marketing Director at Orion)
@booksandquills (Sanne Vliengenthart—Digial Coordinator Hot Key Books)
@dan_kieran (Dan Kieran—CEO of Unbound)
@BenWillisUK (Ben Willis—Senior Publicity and Digital Campaigns Manager of Headline)
For more highlights check out #FutureBook14, if you haven’t already.