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Thought of the Week: “Information is not knowledge”

By Alice Hughes, on 20 October 2014

Not only was Albert Einstein the most famous scientist of the 20th century, he also said something crucial to the publishing industry.

These words of wisdom were “Information is not knowledge”. Today, not only are more books being published, they are also being produced across copious physical and digital formats. When travelling through such an unpredictable, variable sea of literature, discoverability veers further and further from an unperturbed serendipitous browse, towards a tear-your-hair-out stressful experience.

This week, in Marketing and Sales, James MacFarlane from BookGenie451.com is coming to speak to us. On their website you’ll find the all-too-familiar fact that ‘university students often spend up to 70% of their time searching for the right reading material’.

Fortunately, students can now turn to BookGenie451 for assistance; this ingenious software uses multiple advanced, patent-pending algorithms to connect readers to what they need to read. So curation is a vital key for unlocking discoverability and reaching not only the right market, but also new audiences. After all, if it wasn’t for the way Faber and Faber packaged Eimear McBride’s Baileys Women’s Prize and Goldsmiths Prize-winning novel A Girl is a Half-formed Thing through its major advertising campaign including bus-side advertising; her experimental and truth-spilling work may not have stirred so many hearts.

Let’s hope our Marketing and Sales session on Tuesday will give us the encouragement and think-out-of-the-box creativity we need, so we can curate our content in bold, astute and resourceful ways!

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