Sales growth curves
By zceie01, on 1 June 2014
To help stakeholders in the cell therapy sector develop a better appreciation of the uptake of cell therapy products in the marketplace, the BRITS team collected data from a range of sources such as IMS Health, news reports and company websites, to map sales growth for cell therapy products that have reached the market. Figure 10 maps data we collected on the quarterly sales for 6 cell therapy products.
Figure 10: Sales data for launched cell therapy products
Source: IMS Health, Google Searches on company, news website
To allow users to compare post-launch adoption curves, the BRITS team also mapped in Figure 11, sales for different cell therapy products using the launch date for different products as t=0.
Figure 11: Quarterly sales data since product launch
Source: IMS Health, Google Searches on company, news websites.