‘Healthy Ireland’ by Pauline Garvey
By Laura Haapio-Kirk, on 16 February 2018
Author: Pauline Garvey
Just last month the Irish government launched the latest national initiative to promote health and wellbeing across the country. The Healthy Ireland campaign 2018 was launched on the 6th January and aims to encourage people to ‘get active, eat well and mind their mental wellbeing’ (www.healthyIreland.ie). Many of the planned initiatives run through local libraries and are advertised by pictures of families cycling through wooded glades or groups of friends exercising outdoors.
On the day of the launch in Dublin’s sporting venue Croke Park, Taoiseach (Prime Minster) Leo Varadkar said:
The message of the Government’s Healthy Ireland 2018 campaign is simple; I’m encouraging everyone to get involved, by making the small changes needed to improve your health and your family’s health. That could mean including a walk in your daily routine, making healthier choice at meal times or taking a break from your phone to give your mental health a boost. These positive and sustainable changes can help us all build a healthy Ireland (MerrionStreet 06/01/18).
The webpage dedicated to HealthyIreland acknowledges that social factors such as levels of education and income, or housing and work conditions may adversely affect health, and are determined by social, environmental and economic policies beyond the direct responsibility or remit of the health sector. Therefore the campaign asserts the ‘health sector alone cannot address these problems – we must collectively change our approach.’
Excessive mobile-phone use has now been added to nutrition and exercise as a health risk. And while this is interesting, it is perhaps not surprising. Frequent associations between an unhealthy attachment or addictive behaviour and mobile-phone use have been profiled in the national media recently. For example in December 2017 new research from Deloitte, found that 90% of 18-75-year-olds in Ireland now own or have access to a smartphone – putting Ireland among the top users of smartphones in Europe. By comparison 88% of people own, or have access to a smartphone in Europe. Richard Howard, head of technology, media and telecommunications at Deloitte greeted this figure with some caution: “Mobile devices are a relatively new ‘addiction’ to our social fabric and they form an important part of our daily activities and interactions’ (Quann 2017).
There are lots of unknowns in smart-phone use, which is why we are currently investigating this topic, and why we try to understand the smartphone in actual life situations. For example while the Deloitte study found that half of Irish people thought they used their phone too much, 60% thought their partner used it too much! What does this tell us of the place of the phone in negotiating relationships? Are people neglecting their loved ones, forging new friendships or engaging with existing friends and family in novel ways?
Meanwhile the government’s response in the Healthy Ireland Campaign is clear: “Take the stairs rather than the lift, Eat more fruit and veg, Take a 30-minute break from your phone”. And Varadkar describes his own practice of turning off the phone during meals – “it not only makes the meal more pleasant and your interaction with people more pleasant, it is actually good for your headspace.” (O’Connor 07/01/18)
HealthyIreland 2018, www.healthyireland.ie
MerrionStreet Irish Government News Service 06/01/18, available online at https://merrionstreet.ie/en/Issues/Taoiseach_Leo_Varadkar_launches_Healthy_Ireland_2018_campaign.html (http://www.healthyireland.ie/about/)
O’Connor, Wayne 07/01/18 ‘Healthy Ireland 2018 aims to get us all fitter and more mindful’ Irish Independent, available online at https://www.independent.ie/irish-news/health/healthy-ireland-2018-aims-to-get-us-all-fitter-and-more-mindful-36464484.html.
Quann, Jack 05/12/17 ‘Three million Irish people now own or have access to a smartphone’, available online at http://www.newstalk.com/Mobile-phone-habits-of-Irish-people-revealed