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Consultancy Opportunity for a Market Analyst or Business Consultant
By Tim Neumann, on 28 November 2024
Prof Diana Laurillard’s influential Conversational Framework has been turned into practical tools to help design curricula and activities. A team at the UCL Knowledge Lab developed and operates the Learning Designer platform with a daily active user rate in excess of 700, and a team at UCL Programme Development created, runs and produces physical resources for quick-fire ABC Curriculum Development workshops that are in use across the world. Based on our vision to become a global hub for pedagogic design knowledge, we are looking to commercialise both products and need an experienced Market Analyst or Business Consultant to help us identify the commercial potential, inform our next steps towards commercialisation and draft a business plan.
Scope of the work:
- Conduct a thorough market analysis to inform commercialisation strategies for our Learning Designer platform and ABC workshops, including interviews with potential customers.
- Analyse competitor offerings and identify unique features and potential improvements for our products.
- Develop a list of potential clients and research their prioritised needs, for example through interviews.
- Collaborate with the team to identify the best way to present the product offer based on insights from potential clients.
- Develop a pricing strategy.
- Contribute to a creation of a business plan including pricing, operations and financial projects.
Required Qualifications:
- Proven experience in market analysis, preferably in the educational technology field across educational sectors, with a focus on Higher and Further Education.
- Strong analytical skills and ability to translate data into actionable insights.
- Excellent communication and presentation skills.
- Ability to work collaboratively in a dynamic team environment.
Budget: £12k plus VAT
Timeframe: Mid-January until 30th April 2025
Contact: Tim Neumann, Lecturer in Education & Technology, tim.neumann@ucl.ac.uk, +44 20 7907 4653
How to Apply: Please submit your CV and a cover letter outlining your relevant experience and interest in the opportunity and a brief proposal for the work to tim.neumann@ucl.ac.uk by 5pm BST on 6th January 2025.
We look forward to your application and the potential to have you join us in shaping the future of learning design.
Practical Online Teaching Tips
By Tim Neumann, on 3 April 2020
As everybody scrambles to get their course online, sometimes it is better to talk things through, rather than getting lost in an ever-growing forest of written documentation and guides.
Our series of Practical Online Teaching Tips aim to provide examples derived from practice. These are recordings of drop-in webinars at UCL, which are made available online.
Find all videos on UCL Media Central.
Episode guide (new recording made available every 1-2 days):
- Keep it simple: Tips for online session patterns.
- Keep it clean: Tips for your Moodle course structure.
- Keep it accessible: Hacks to improve inclusion.
with Dr Jennifer Rode (UCL Knowledge Lab). - Keep it manageable: Running online discussions.
- Keep it fun: Social aspects in Moodle and Collaborate.
- Collaborate: Experiences from the IOE Academic Writing Centre.
with Louise Green and Katherine Koulle. - Wellbeing: Designing wellbeing into your online course.
with Sam Ahern (UCL Digital Education). - Forums: Designing discussion prompts.
with Dr Eileen Kennedy (UCL Knowledge Lab/RELIEF Centre).
Moving Online
By Tim Neumann, on 18 March 2020
The Learning Designer team at the UCL Knowledge Lab has created a number of typical session patterns to help a quick transition from Face-to-Face to Online delivery.
Each case contains a step-by-step workflow on how to transition the session, with links to further support sources.
Do you want to see additional patterns?
Contact us with your current session format and we will investigate whether we can include this in the list of patterns below.
Available patterns
- Lecture/Seminar with PowerPoint > Video with discussion forum
- Seminar > Live webinar
- Lecture/Seminar with voice only > Audio or video with discussion forum
- Interactive Lecture > Interactive online session
- Debate > Discussion forum and webinar
- Debate > Discussion forum only
Pattern Overview
Moving online: Lecture/Seminar with Powerpoint
By Tim Neumann, on 18 March 2020
Online format: Video with discussion forum
Case description: Make a recorded version of your Powerpoint-based presentation, and use a discussion forum for interaction.
Downloads:
Links: 
Moving online: Seminar to Live Webinar
By Tim Neumann, on 18 March 2020
Online format: Live webinar
Case description: A direct translation of various seminar formats to online using a highly interactive web conferencing tool. Please note that the basic functions are easy to learn, but good online moderation requires skill and experience that needs to be built over time.
Downloads:
Links:
Moving Online: Lecture/Seminar with voice only
By Tim Neumann, on 18 March 2020
Online format: Audio or video with discussion forum
Case description: to follow
Downloads:
- Instructional flowchart (PDF)
- Instructions as accessible text
Links:
- Exemplar (traditional format)
- Exemplar (online format)
Moving online: Interactive Lecture
By Tim Neumann, on 18 March 2020
Online format: Live webinar
Case description: to follow
Downloads:
- Instructional flowchart (PDF)
- Instructions as accessible text
Links:
Moving online: Debate (webinar)
By Tim Neumann, on 18 March 2020
Online format: Discussion forum and webinar
Case description: to follow
Downloads:
Links:
- Exemplar (traditional format)
- Exemplar (online format)
Moving online: Debate (forum only)
By Tim Neumann, on 18 March 2020
Online format: Debate with discussion forum only
Case description: to follow
Downloads:
- Instructional flowchart (PDF)
- Instructions as accessible text (PDF)
Links:
- Exemplar (traditional format)
- Exemplar (online format)
CANCELLED: UCL Knowledge Lab Series: Cultural ecology for framing digital education in our disparate culture and its disruptions
By Tim Neumann, on 13 February 2020
This seminar is now cancelled.
In this seminar, Dr Ben Bachmair will discuss cultural ecology and its integrative approach to the running cultural development with disparate educational options and tasks.
19 March 2020, 12:30pm-1.30pm GMT
UCL Knowledge Lab
Description
The term ‘digital education’ is helpful when identifying semiosis with digital representations in the new individualised, mobile and internet-based communication.
It also avoids the familiar terms of ‘media’ and ‘media education’ that belong to the former linear style of communication.
Taking an online video as an example, Dr Bachmair demonstrates how it can be framed by discussing cultural disruptions within a disparate culture in an educational sense. These cultural disruptions include not the least the transformation of space to context. Further, individualisation changes social reality into egocentric worlds of personal experiences.
He explores the intention to look for cultural sustainability in the processes of cultural disruptions, by interpreting sustainability educationally in the tradition of the European Enlightenment. Among others, Rousseau is also on the agenda of cultural ecology.
