UCL Social Networking Sites & Social Science Research Project

Photo: Elisabetta Costa

Our seven ethnographies on the impact of social media are all going to be carried out in seven different towns, in seven different countries. These have different sizes and characteristics, but as written in the research proposal they are all towns with links with bigger and cosmopolitan cities, and at the same time with surrounding rural villages and areas. Furthermore, in order to have more comparable data we decided to carry on the core of our analysis in an area of the town around 25000 inhabitants.

What I would like to stress more in this blog post is the internal cultural heterogeneity that I am coming across in my field-site. In the first two months spent in the field what has drawn my attention more has been the heterogeneity of the people living here. I am trying to meet new people every week and I am finding out that the distinctiveness of their cultural traits is quite relevant. Differences in religion, politics, social class, level of education, gender, ethnicity and age contribute to the shaping of different internet related social and cultural practices. My field-site is also inhabited by teachers, civil servants, university students, engineers, architects, NGO workers, medical doctors, nurses, polices men that came to work here from other parts of West and East Turkey. These persons actively contribute to the life of the city and to the shaping of different processes of social and cultural change. At this point of the research heterogeneity in the cultural traits of this small city’s inhabitants is definitely more visible than any sort of imaginable homogeneity. And what is even more interesting is that different forms of appropriation of the internet and social media seem to be perpetuating cultural differences instead of reducing them. It seems that any generalization about the appropriation of the internet in this small city can be built up only on the assumptions of great diversity. Following the anthropological methodology we know that through the comparisons of these different internet-related habits we will find out why and how dissimilarities emerge. But how can we compare these diversified and heterogeneous practices?

When I started to consider the different locals’ reactions to the Gezi Park protests that have been going on in the last two weeks in many cities of Turkey, my first feeling was to think in terms of the different national and transnational networks my informants were part of. However I believe that categories of networks used to describe communication processes and internet usage brings scholars – and journalists – to think more and more in terms of connection and to not see the rest. As Marilyn Strathern (2002) pointed out “Its epistemological effect (making connections) makes thinkers lazy.” She also reminds us that the more we talk about connection the more divisions become visible. For this reason I believe that a comparison between different practices emerging in the field should be linked first of all to the work of political ideologies at a “micro-level” and only secondly to networks. Ideology and the articulation of hegemonic (and counter-hegemonic) positions within the nation are important. I believe that it is through the intersection between these two different perspectives (network/ ideologies and hegemony) that we can understand more in depth why, and how, distinct and contradictory internet-related practices emerge.

References:

Strathern Marilyn. 2002. “Not giving the game away”  In: Gingrich A. and Richard F. (eds.) Anthropology by comparison. London: Routledge

Fieldwork is special in a lot of ways. The experiences that it throws at you are insightful, funny and interesting at the same time. I am sure that all of us have our own share of experiences. Here are a few of mine.

Here’s one where I think I was mistaken to be a “(Medical) Doctor” (I think the ‘…ology’ at the end of Anthropology made the difference).

This is an old joke, sometimes you do fall for this – at least I did.

The following has been happening for sometime now:

Photo by cityofstrangers (Creative Commons)

I don’t really want to study social class, every researcher on English society seems obsessed with it, as are the general public. Consider the recent reaction to the BBC Great British Class Survey or books such as Watching the English. But after just two months fieldwork in The Groves I am immersed in a whole slew of such differentiations. How far do the people of High Grove look down on those of Low Grove? Is everyone now using the term ‘social housing’ as a proxy for not just lower class but all sorts of problematic behaviour they associate with that class? Can I ignore stories of parent’s weeping when their child fails to get into their chosen school? I would like to have focused on something more original, but the integrity of ethnography starts with ignoring what you would like your study to be about, and going with your evidence.

When I do research on class I find I fluctuate in my perspective. Sometimes I see through welfare glasses where class looks like differential life chances, and the sensibility of fairness. I remain incensed by the degree that it is still the mere luck of being born to lower income families and lower educational expectations that largely determines life’s opportunities and the likelihood of suffering and deprivation. This remains true of the UK where inequalities still mainly stem from chance not ability. But I also see class with other glasses that pick up all sorts of nuances and playfulness of style as social differences which make up a fascinating tapestry of distinctions in clothing music and style, without necessarily meaning a whole lot in terms of objective life chances.

I may have inherited this duality from the French anthropologist/sociologist Pierre Bourdieu. Much of his research concerned poverty and the relationship between education and subsequent social mobility. Others, such as his book Distinction are associated with issues of taste. The recent BBC Great British Class Survey is a pop version of the work of Mike Savage which is in turn a pop (or updated) version of Bourdieu. But Bourdieu was less divided since with the legacy of Marxist writing he still saw taste and life chances as two sides of the same coin, which guaranteed the status of class as an object of study.

How will class relate to the study of digital communications? Differential digital literacy may still reflect class as welfare. Other differences are more complex. Some quite hip young people are into Instagram used for all sorts of ‘edgy’ photo effects. But others with a serious interest in photography see this as an inauthentic cheat that devalues photography as art. Maybe this is typical of the democratization of skill? There are early indications. There seems to be a stronger digital presence generally including higher usage of Instagram in High Grove. Does this run parallel with evidence its high street has the delicatessens and art galleries, while Low Grove has few such class markers?

I am suspicious of correlations as evidence of cause. My work with the hospice suggests that it was often high status families who were most reserved and cut off from social communications and ended up suffering social isolation as a result. So higher status may not translate as advantage. Class is cross-cut by gender and age, and Facebook seems to be migrating from younger to older. Also social differentiation fragments into many different competitions. As Bourdieu once put it there is a struggle for hierarchy between the different hierarchies. So things will be complex, but that is the nature of ethnography, and if don’t manage to tease out these tangled threads, who will. Fortunately we have another two years to try and make sense of such things.

Left- an old man is choosing an ‘old people phone’; right- the interface of the ‘old people phone’. (Photo by Xin Yuan Wang)

By Jolynna Sinanan and Xin Yuan Wang

We had the opportunity to talk comparatively about what is coming out of our respective fieldwork, when Jolynna took a detour through China on her way home from her second round of fieldwork in Trinidad to visit Xin Yuan. We found a number of complimentary themes and parallels from our field sites and our discussions with our informants. Trinidad and the region of China where Xin Yuan is doing her fieldwork are similar in that there are large amount of intra-state migrants (in Xin Yuan’s field site, rural migrants amount to two thirds of the local total population), whose main social networks remain in their home towns. This suggests that these groups may need social media mostly in terms of developing social networks in their area of destination as well as for their contacts who remain in their home towns. Of course, it is too early at this stage to talk about the social consequences of the appropriation of social media among migrants, which we definitely aim to address at the end of the project.

However, some very obvious parallels did express themselves clearly enough in Jolynna’s short research visit, and pushed us to think WHY. For example, we both found that there are very few to no people over the age of 50 using social media, or even seem interested in using social media (in Xin Yuan’s case, she found so far, that nobody over the age of 45 is using social media and Jolynna has only one informant over 60 who uses Facebook). We discussed a couple of factors to why this is the case: A) illiteracy (especially in Xin Yuan’s case amongst older rural migrants in China); B) older people as being more  technophobic; and C) the dominance of face to face relations for older people. The first two factors are to do with people’s capability and willingness to use digital technologies, however the last reason has more to do with people’s perception of social life and the social normativity around the questions such as “which kind of social connection really matters in one’s everyday life”.

Firstly, in both of our field sites, older people are more invisible in the smartphone market. From her observations and discussions with informants, Xin Yuan has found that many older locals and migrants are illiterate and they are mostly interested in a phone that can meet the basic functions of making and receiving calls. They are generally not interested in smartphones because they ‘don’t see the need’. Their need for the main functions of making and receiving calls plus the extra need for easier usage is reflected in the phones, which is called the ‘old people phone’, available in the industrial town at a very low price (around 300 RMB, equals to 30 pounds). This kind of mobile phone is designed for easy usage, buttons and screens are larger, the screen itself is not cluttered with graphics, the phone also allows for two SIM cards, there is a clear SOS button, which calls the number of the person’s choosing if they need to reach them urgently and the incoming call alert is particularly loud (see figure above). The phone also doesn’t need to be charged as often as a regular phone, battery life can last up to a month as older people here tend to associate the phone with a landline telephone, which remains plugged in and doesn’t need to be charged. Yet, in Trinidad, there are very few phones especially for older people on offer. Landline phones with larger numbers can still be found, but mobile phone shops cater more for younger customers, they have all sorts of ‘fad’ phones on offer, of different colors and camera functions to upload photos directly onto SNSs and the newest iPhones, Samsung Galaxies and Blackberries dominate display cabinets.

More so, older people in Xin Yuan’s field site don’t seem to have the desire to make friends beyond their immediate living areas, where they keep mainly face-to-face communication. Xin Yuan suggests that this reflects the old saying that “yuanqin buru jinlin” (close neighbours are better than faraway relatives), perhaps because it is only their neighbors that they would turn to for day to day support, which they can’t rely on faraway relatives for. It is a very pragmatic attitude towards social relationships, since one can only survive within a stable social network where they can turn for help in a tough ‘real life’ situation.

It is no surprise to find that the social networks of older people are more or less shrinking in both Jolynna and Xin Yuan’s field sites. Like China, Trinidad is an extremely family-oriented society, but there is more of a pattern that the elderly are engaged more in face-to-face relations with their immediate and extended families, unless their relatives live abroad. Children of the elderly visit very often, everyday or once every two days if they live nearby and at least in El Mirador, sociality for older people still resolves more around the town market place, which is a bustling hub on the weekends.

This project sought to explore social media through an anthropological lens, where, as Daniel Miller emphasized in an earlier post, context is everything. So far, in our respective field sites of a semi-urban town in Trinidad and an industrial town in China that is a hub for rural migrant workers; older people aren’t using social media as much as we might have thought. Social media doesn’t seem to be a priority for a demographic of people whose relationships are predominantly face-to-face in closer and more immediate circles of neighbours and family, perhaps in the face of smaller, more localised social networks or a lack of the need or desire to make and keep new friends.

Photo: Tom McDonald

At 5:30am yesterday I was stood on the side of the road in my fieldsite, a small town in Shandong, waiting for the bus. Next to me was a grandmother sat on the side of the road selling cherries. A young man, probably in his early twenties, approached me and politely asked if it was alright to take a picture of us together, a common experience that most foreigners in China will be familiar with.

The man was dressed in cotton cloth trousers, black cotton shoes, and a white T-shirt. He had a slightly unkempt bowl-haircut. It was obvious that he was from the countryside. Indeed, he confirmed that he was from one of the nearby villages and worked in one of the local factories as a labourer.

He pulled out an old, white telephone. The telephone was an affordable Chinese-branded device with a basic colour screen and a cheap built-in camera.

The young man asked the cherry-seller if she would take the photo of us. The cherry-seller tried, but it was apparent that this elderly lady had very limited experience of either operating the phone or photography, so after three failed attempts, and fearing the bus would arrive at any moment I instead proposed “let’s use my phone to take the picture and I’ll send it to you”. I pulled out my iPhone, flipped the screen and took three picture of together. Then I asked him what his QQ number was. He said “I don’t have one”. I asked about Weixin. “None” he replied.

I was momentarily stunned.

I had previously thought that for young labourers such as this were perhaps the most avid users of QQ (in fact Jack Qiu suggests that Chinese social networking is particularly important for the working class in society). And yet, here, in front of me, was a living, breathing exception.

The story ended happily, as on the final attempt the sage grandmother got the hang of the young man’s phone and managed to take a satisfactory picture of the two of us standing next to each other. However, the young man left before I had a chance to ask him why he didn’t have a QQ number. A friend in Beijing offered an explanation when I showed them his photo “this man is very honest,” one proffered, “you can tell by the shape of his nose [referring to Chinese face-reading]. It could be that some people from the countryside think that QQ is a bad thing”.

Is my Beijing friend right? Is there really a moral discourse surrounding the Internet that is enough to keep some young people from using it? Are there more non-users like this young man? And if so, why haven’t Tencent or Sina’s offerings been able to penetrate this part of the market?

One of the benefits of long-term anthropological fieldwork in a normal small town like this is that it offers a chance to uncover groups of people, user experiences and human behaviours that might otherwise go undiscovered if we were to instead use other social science or market research methods. By the end of our fieldwork I hope to have more answers.

Photo by mikeleeorg (Creative Commons)

In this post I will summarise my individual interest in this project and how it relates to my previous work.

In my PhD I discussed a particular and apparently individual reaction to the lack of appropriate alignment of the individual to the external forces that come from society. I showed that in rural southeast Romania existential boredom could be the result of a continuous evaluation of the relation between the individual and his or her designated social position. In particular, people I worked with used to represent this alignment by adopting particular attitudes towards the material culture that surrounded them. If wealthy and hard-working peasants expressed their relative success through sustained work and reticence, most of the dispossessed and unemployed people expressed their disapproval of their current social situation by engaging with a larger spectrum of practices that ranged from being extremely expansive to being annoyingly inactive.

In all these cases, there was a local morality that always justified people’s different attitudes. I argued that this morality was not articulated necessarily simply by the customary village life, or by the local enactments to the various ideological impositions, but this was judged according to people’s social positions. These judgements were usually done in relation to what kind of role a particular individual was supposed to play within the community. In particular, idleness was judged locally as either a right or a shame.

Elsewhere, I showed how Romanian teenagers in a rather affluent neighbourhood in Bucharest engage with media technology in a highly normative way. Even if majority used to declare that media liberated them and offered so many opportunities, their actual online practices showed that they adopted very strict and normative attitudes within their social groups. One of the reasons for this attitude was the fact that their communities and peers actually obliged them to create and follow self-made norms that were meant to protect them from the unpredictability of the online medium. I showed that in spite of the new and exciting opportunities offered by social media, teenagers nevertheless found there the same kind of annoyance and boredom as in the offline world.

I see this project as a continuation of my work. I am interested to explore the use of social networking in relation to the way individuals perceive their social positions. Is social networking simply reproducing these social arrangements, or, by contrary, people use social networking in order to emphasis or to contradict particular aspects of their social positions? Why would the individual present himself or herself in everyday life in different ways in offline and online environments? When is he or she free to actually do this? Will Goffman’s arguments about the presentation of the self be true for social networks, or will we contribute to a more refined understanding of social relations?

Two of the issues that Goffman missed are the individual freedom and the morality that determines the individual to act. Goffman sees the world as a set of principles that the individual has to pursuit if she wants to be successful within any given society. As I showed in my PhD, people’s practices are not necessarily the result of the particular hierarchy of social forces that act upon them, but rather are informed by a sustained individual comment on this hierarchy. My question is how this relation changes when the individual is free to choose between different concurrent representations of the self in the online and the offline worlds. What does freedom mean here?

I also intend to explore what people do actually look for when they either engage enthusiastically with, or, by contrary, are indifferent to social networking. I am interested in the implications of social networking on people’s ideas about how they should live their lives. The hypothesis is that people use social networking in relation to their individual ideas about how they should act in the society. The question is then how does social networking contribute to these ideas.

Photo by Muffet (Creative Commons)

Having described our project as the Global Social Media Impact Study, we realised there was just one little thing we hadn’t actually done. This was to define, at least for our purposes, what we mean by the words ‘social media’. Our studies are ethnographies, there is pretty much nothing we would not wish to include. This includes polymedia, the study of how all our various forms of communication interact with each other. But we also wanted to flag the degree to which we are concerned with new kinds of social communication. Our project talks about social networks or social network sites but sometimes these are hard to define. We don’t really focus on what sociologists mean by social networks since we may end up largely working on groups such as kinship while that tradition is more focused on ego-cantered networks that at least according to Rainie and Wellman may replace more traditional groups. While SNS includes Facebook and QQ (but does it include Twitter?) and is a bit too narrow and technical as a definition of social media.

So at least for present purposes let me suggest another meaning for the words ‘social media’. Our primary concern is with the development of communication media that goes beyond the dyadic, being open to a group of persons. Social media helps draw attention to the development of a series of practices of communication which lie between traditionally dyadic forms such as the phone call or indeed most webcam conversations, and on the other hand public broadcasting as in most traditional media. Social media could imply that the communication is social in the sense of going to a larger group, but social also in that it helps create and maintain relationships rather than the one-way communication of broadcast media. We don’t want to be pedantic or overly semantic. It doesn’t matter a whole lot that we can’t really find precise boundaries for such a definition. Take WhatsApp. This app includes both dyadic texting but also group texting. If we are focusing on social media then our prime concern is with the latter, but obviously we would also take note of the former as part of polymedia. In conclusion as long as we don’t worry too much about precise boundaries, it might be useful to have at least a rough idea of what the words social media might imply about the ways communications have changed over the last two decades. An orientation to the social as opposed to merely the personal seems to keep us close to the intuitive semantics of these words, and that is surely a good thing.

Photo courtesy of Harlan Harris, Creative Commons

This is my last week in my field site until 2014. I’ve been hussling to spend as much time with as many people as I can in the last couple of weeks, I’ve been invited to a wedding, a ceremony of Hindu prayers (a puja), a political rally, a cd launch by a local band and a high school reunion on a cruise. Ethnographically, all great stuff. Some days, I’ve just been leaving my apartment with my worldly possessions tied in a gingham tablecloth attached to a stick and wandering around to see where the day goes and who I’ll end up talking to (metaphorically. I’m actually in the car, driving around and checking in on different informants to see if it’s convenient to hang around.) Last Friday was particularly rainy for a dry season day in El Mirador so I decided to try some virtual fieldwork on Facebook, a habit I’ll have to get into from next week when I leave Trinidad. I had a look at the timelines of around 20 friends- informants I know quite well and people I’d asked to complete a questionnaire and I saw something that gave me that heart-in-your-stomach-oh-my-God-I’ve-been-in-the-field-for-six-months-and-I’ve-got-it-all-wrong feeling. There was very little activity on most of those timelines for the last month, a friend added here and there, an occasional meme or tagged photo, an occasional status, but for the majority of those pages, there was a sharp decline in activity than when I arrived six months ago.

Is this the start of the decline of Facebook in Trinidad? When I come back, will there be a new popular social networking site? It is those particular individuals? Is it just a quiet time of year? I caught up with a few of those people this week and asked them what their most common used feature of Facebook was this last month. Almost unanimously, it was the private message inbox and it was used almost every day.

What it means to be visible in Trinidad is a key theme in understanding Trinidadian personhood. Trinidadians have a language for visibility, bacchanal: drama, scandal, commotion, gossip, fas: to point something out and make a big deal of it and maco: to get into other people’s business (usually unwanted attention). Cultural idioms of visibility are embedded in Carnival through the use of the stage, spectacle, performance as a transformation of the self. The nature of performance, staging and being seen are all things that Trinidadians understand well.

The other side of controlling what is seen and how is controlling what is concealed and how. Razvan Nicolescu’s assertion in his project blog post from earlier this month, that “new technology grants people freedom to work towards what they actually want to be” is certainly resonant in Trinidad. People go through extraordinary efforts to amplify aspects of themselves they want to be seen and at the same time concealing others. And here, perhaps like in Italy, “the individual and the society press people into particular kinds of persons.” The ‘Trinidadian’ element is the constant negotiation of revealing and concealing, some of these informants were quite pleased that their timeline looked inactive and perhaps boring, as there was a lot of activity going on in Goffman’s backstage of the inbox (even some bacchanal) and nobody knew it was there.

It is starting to look like my virtual fieldwork is going to take the form of sitting on my couch, in front of my tv, ice cream on the table and hanging around the Facebook inbox. Leaving the Caribbean for now suddenly doesn’t seem so disheartening.

Photo by gypsy in moda (creative commons)

I arrived in my fieldsite in south-east Turkey two weeks ago and I am in the process of settling into the town. As I am really at the early stage of the research, whenever I go shopping, to the hairdresser, to the internet café or to the Locanda for lunch, I aim to get in touch with the locals.

I have been casually asking around what people think about social media, whether they use it or not, and for which reasons.

One middle-aged Kurdish man tolf me that he doesn’t have a Facebook Page because he doesn’t want to upset his wife. “My wife is going to kill me if I start using Facebook”.

Then young women do not say that they use the social media openly in front of their relatives. They just confess it to me privately.

Again the head of an Arab family with whom I am spending most of my time once told me: “Facebook is used only to communicate with people of other sex! We do not like it and we do not use it!”

It would seem that here Facebook is used mainly as a channel to look for prohibited friendships, partners and mistresses.

One of the initial hypothesis of my research was that the overall consequences of SNS on family was profoundly contradictory: Facebook is used by subordinate subjects – women and young people – to challenge old hierarchies, to promote a greater role of the individual against “traditional” forms of authority (Hofheinz 2011 , Salvatore 2011) and to question gendered habitus. But at the same time Facebook is used as a way to keep alive “traditional” family relations in the face of dispersed family and of the failure of welfare state projects. Indeed transformations produced by forces such as the state, economy, migration and cultural flows overlap with the idea of the family as a primary resource of identity and self-security that is rarely questioned (Joseph 2010).

After the first ten days of fieldwork it seems even more worth investigating how Facebook is challenging traditional family and traditional relationships by creating new space of actions and new freedom, and consequently new constraints and restrictions.

References

Hofehinz, A. 2011. “Nextopia? Beyond Revolution 2.0” International Journal of Communication. 5 (2011).

Salvatore, A. 2011. “Before (and After) the ‘Arab Spring’: From Connectedness to Mobilization in the Public Sphere” Oriente Moderno, 1 (2011).

Joseph, S. 2010. “Framings: Rethinking Arab Family Projects” Rethinking Arab Family Projects.

Photo by Razvan Nicolescu

Epistemologically, this project is starting from the premise that ‘social networking’ is not something new. In the project proposal I suggested that the science of anthropology was founded on the belief that societies should be described as complex social networks, rather than as aggregations of individuals. In such social networks, individuals occupied different roles, which were put into evidence by the ethnographers in relation to their particular interests within the discipline, focus on kinship, economic relations, political organization, and so forth, as well as to the different paradigms they were actually working in.

At the same time, anthropology is a peculiar discipline when it attempts to understand the whole by a minutiae description of the particular, or of the partial. In other words, as Danny put it during our group discussions, anthropology often tends to become a partial aggregate of rather disparate detailed descriptions. Positivist methodologies or holism represented different kinds of ways in which anthropologists attempted to grasp the totality of a culture. They did so by employing a vast array of techniques, be they methodological, writing or interpretational.

This project aims at restoring this epistemological shortcoming. The eight simultaneous ethnographies in seven countries could formulate unique universal claims on the nature of social relations. The aim is not to recuperate terrain from other social sciences, such as sociology or geography, but rather to give an anthropological understanding to some of the common grounds on which anthropologists are working anyway.

The opportunity given by ‘social networking’ resides mainly in the fact that with the advent of digital technology, the human social networks tend to be encapsulated in something with true universal pretentions. At the same time, for the average user of online social networking, this does not necessarily correspond to any particular ideological or economic imposition. One may argue that these impositions could be obvious at other levels, such as at the level where the dominant Western world imposes its classificatory categories or tastes, but this research attempts to demonstrate whether this is actually true.

For example, whether new media technologies are created by egoistic entrepreneurs, or, by contrary, by idealistic activists, I suggest that they actually end up in being used by people in ways which are consistent with their respective social contexts. In particular, thinking about my fieldsite, I suspect there is a clear expectation from people in Italy who belong to a particular class and political ideology that they should behave in a particular way on a particular social networking site. The expectation does not stem necessarily from any imposition created by technology itself, or by its perpetrators. Rather, I suggest that new technology grants people freedom to work towards what they actually want to be. In my work, I suggested for a dialectical process in which, on the one hand, the individual, and, on the other hand, society, press people into particular kinds of persons. Throughout this process, technology seems to act as a sort of mirror (as Strathern suggested) in which people recognize themselves and the society they are part of. I am excited to explore these issues in the field.