What makes good public engagement – lessons from Cheltenham Science Festival 2011
By Jennifer Love, on 15 June 2011
As a round-up of the festival, here are some tips I picked up that you might find useful if you want to communicate science to the public too…
1. Be aware that different words mean different things to different scientists, and proably different meanings again to the public. For example, in my (energy) department the word ‘model’ implies running simulations on a computer, whereas for a geneticist a ‘model’ is an animal experimented on in order to learn something about humans. When you say ‘model’ to an average person off the street, they might think of Kate Moss or some lego.









